100 
THE NATIONAL NURSERYMAN 
articles by Mr, Kockwell last year, we would like to take 
on these.” 
Two lectures, illustrated with lantern slides, one on 
“Your Home More Beautiful” and the other on “How to 
Plant,” to he supplied to Garden Clubs, schools, churches 
and similar organizations have been advertised in the 
Garden Magazines and will be ready for distribution in 
the near future. 
Service for Horticultural magazines in the way of 
supplying photographs, getting material for special ar¬ 
ticles, suggesting writers, etc., to help along the gen¬ 
eral interest in the planting of ornamental and fruit trees 
has been started. In the course of time with the co-op¬ 
eration of nurserymen who are subscribers to the Mar¬ 
ket Development campaign, this feature can be built up 
into a means of doing a great deal of educational work 
along the lines in which we are interested at very little 
expense. 
As was explained in a former statement of the work 
being started by the National Service Bureau, no gen¬ 
eral advertising campaign to the buying public is con¬ 
templated this spring, as the Executive Committee has 
felt that this particular phase of our work should not be 
undertaken until a much larger fund is available for ad¬ 
vertising, and until the many problems of organization— 
such as getting in new members, arranging a basis of 
payments that will be just to all, the employment of an 
association trade mark, etc.—have been more fully 
worked out. Some excellent opportunities for publicity 
on a national scale at very slight cost in proportion to 
the results to be achieved are available when we are 
ready to take advantage of them. 
In line with furthering the work for Mar¬ 
ket Development the Nurserymen’s National Ser¬ 
vice Bureau is running a full page advertisement in the 
trade papers and has prepared for distribution to 
subscribers to the Market Development Fund, who 
are urged to use in their mail during the next three 
months. There are a great many nurserymen who do not 
yet fully realize the importance of what the Market De¬ 
velopment movement may be made to the wdiole industry. 
Those already interested should do all in their power to 
help show these who are not yet convinced that it is good 
husiness as w^ell as a certain moral obligation for them 
to do their share in this big movement which is bound to 
help the entire industry and every one in it. 
Firms from whom actual cash contributions have been 
received so far include the following: 
Oaklawn Nurseries, 
Chase Nursery, 
C. R. Burr & Co., 
W. W. Hunt & Co., 
Fraser Nursery Co., 
W. C. Reed, 
Mount Arbor Nurseries, 
Shenandoah Nurseries, 
J. W. Hill, 
Des Moines Nursery Co., 
G. W. Prescott, 
Willadean Nurseries, 
J. G. Harrison & Sons, 
Charles M. Peters, 
H. J. Weber & Sons Nurs. Co. 
New Haven Nurseries, 
Stark Bros., 
American Forestry, 
Adams Nurs. Co., (John W.), 
W. E. Breed, 
St. Cloud Nursery Co., 
O. A. D. Baldwin, 
Maloney Bros. & Wells, 
Jackson & Perkins Co., 
H. H. Charles Advertising Co., 
Peter Youngers, 
Harrison Nursery Co., 
Marshall Bros. Co., 
Sondregger Nurseries, 
J. N. Skinner Co., 
Benjamin Chase Company, 
J. Van Bindley Nursery Co., 
Plainfield Nurseries, 
F. & F. Nurseries, 
Princeton Nurseries, 
Peter Bohlander & Son, 
Charles Ernst, 
Storrs & Harrison Co., 
Jim Parker, 
William H. Moon Co., 
Thomas B. Meehan Co., 
Conard & Jones Company, 
J. F. Jones, 
J. W. Root, 
Hoopes Bro. & Thomas Co., 
Southern Nursery Co., 
Cumberland Nursery Co., 
W. T. Hood & Co., 
Holsinger Bros., 
Earl Ferris, 
American Fruits Pub. Co., 
N. E. Forestry Co., 
Augustine & Co., 
Bryants Nursery, 
Nelson Swain & Son, 
Mentor A^v. Nursery, 
Chanute Nurseries, 
Pennsylvania Nursery Co., 
Harvard, Ill. 
C. M. Hobbs & Son, 
Littlefield & Wyman, 
J. W. Thomas & Son, 
Hillenmeyer & Son, 
Clinton Palls Nursery Co., 
Sherman Nursery Co., 
Jewell Nursery Co., 
J. H. McFarland Co., 
Swan River Nursery, 
Baker Bros., 
C. B. Wright, 
F. F. Bernardine, 
H. P. Kelsey, 
U. S. Nursery Co., 
Knox Nursery, 
Bunting Nursery, 
A. M. Wolhert, 
W. & T. Smith, 
S. G. Harris, 
J. B. Pilkington, 
Westover Nursery Co., 
P. W. Watson & Co., 
J. F. Jones, 
D. Hill Nursery Co., 
Waxahachie Nursery Co.,. 
Chas. Mumm, 
Northwest Nursery Co., 
Oscar W. Will & Co., 
Thomas A. McBeth, 
A. W. Pierson, Inc., 
Rakestraw-Pyle Co., 
J. O. Kelly & Son, 
Graham Nursery Co., 
P. C. Thurlow & Sons. ' 
Only 25 per cent, of the first year’s contribution was 
asked for on the first call, and the second 25 per cent, 
will be called for in a few days. Subscribers who have 
not yet made their first remittance are urged to do so 
immediately. 
It has been realized from the beginning that the wmrk 
of the National Service Bureau must include seiwice to 
nurserymen as well as to the users of nursery product. 
Certainly it is a direct service to nurserymen to have 
the educational articles and the lectures wdiich the 
Bureau has prepared used as widely as possible through¬ 
out the territory through which they sell. If there is not 
a newspaper in your vicinity already running the series 
of articles mentioned above, see to it that you write at 
once and let us know^ what newspaper in your section 
would be the best in which to have these articles appear. 
Give us the name of the editor and we will get in touch 
with him by return mail. Also see to it that your agents 
make known to any garden clubs, village improvement 
associations, or members of similar societies with whom 
they come in contact, that the illustrated lectures of the 
National Service Bureau may be obtained without any 
expense except to cover transportation charges. 
Another thing which the Service Bureau has done 
which is of direct benefit to nurserymen has been taking 
up with with a number of leading publications, the mat¬ 
ter of nursery firms advertising to the retail consmner 
that they would sell at wholesale prices. This kind of 
“competition” is not a good thing for the nursery indus¬ 
try. We are glad to report that in a number of cases w e 
have been successful in having this kind of advertising 
eliminated. In the majority of instances the firms agree¬ 
ing to discontinue this form of advertising have stated 
that they w ere glad to get aw ay from it but had felt that 
they had to do it to meet the competition of the “other 
fellow.” 
But without any doubt the greatest service which can 
be rendered nurserymen is the establishment of some de¬ 
gree of standardization as to products and seivice and 
some form of organization which will eliminate the pres¬ 
ent system of competition largely on the basis of price 
