Let’s Cut the Tale Short 
And Get Down to Facts 
About the Nursery Situation 
HY put off joining the organization for Market Development? 
What is there that can be said for not doing it; that can’t he 
overwhelmingly met with ten times the reasons for doing it? 
1 . One big industry after another has been success¬ 
fully organized. You’ll admit that. 
2 . 
Little industries have become big ones after organ¬ 
izing. You can’t deny that. 
Profits have been increased. Shipment problems 
overcome. Public suspicion turned into public con¬ 
fidence. Everybody satisfied. 
Do you mean to say an organization can’t do the 
same thing for the nursery business? 
4. 
Take the hardware industry; the citrous fruit 
growers, the cypress, white pine and red-wood lum¬ 
ber dealers; the fertilizer manufacturers; the pub¬ 
lishers, the advertising men themselves- 
What is their condition today, compared with what 
it was before they organized? Ask any one in any 
of these businesses—they will tell you that ORGAN¬ 
IZATION did more to make their business safe, pro¬ 
fitable and respected by the buyer than anything 
they were ever able to do as individuals! 
In everyone of these industries there were plenty 
who at first sat back and entertained themselves by 
throwing buckets of cold water. 
Ever and anon they croaked thusly: 
“It can’t be done.” “Our business is different.” 
“Can’t be organized.” “Can’t be standardized.” 
“Too many crooks to deal with in our business.” 
6. But put this in your jimmy-pipe and smoke it until 
you’ve got the full rich flavors. 
Every one of these lines was organised. 
They overcame their problems. 
What has been done, can be done. You won’t deny 
that. 
7. The sooner you stop putting sand in the bearings, and 
start using oil; the sooner we can get the nurseries 
smoothly organized. 
That’s common sense, isn’t it? 
If everybody gains, you gain with everybody. 
What do you care how much business your present 
competitors will get, if you get as much as they will 
be getting? 
Isn’t kicking against that. Kicking yourself? 
They gain. You lose. 
9. Then stop hanging back. Do your bit along with the 
rest of the bunch. At least give your encouragement 
to your fellow-nurserymen, who are giving so lib¬ 
erally of their time; and their money, trying to make 
your business and theirs a better business for all. 
Why don’t you subscribe? Send it today. 
Let us keep you in touch with what’s done, what’s 
being done, and what’s going to be done. 
8 
D O you know that we stand ready to supply your home paper with 
our series of business making articles, on “Improving the Home 
Grounds?” 
Shall we send them? Can’t you get your home town school or church, 
to use our illustrated lectures? 
They are mighty interesting. 
Cost them nothing. 
Manager. 
NuiseryavensNationalSehwceBureau 
220 West 42nd Street 
New York City 
When writing to Advertisers please mention the National Nurseryman. 
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