Thanks Are Good 
As Far As They Go 
But They Don^t Pay Expenses 
Supposing a lot of us fellows had gathered together and come over to 
your Nursei’y when help was scarce, and done a lot of cultivating for you. 
Suppose then, because of this extra cultivation, your 
stock was better, sold better, and brought better 
prices; wouldn’t you kind of feel like kind of thank¬ 
ing us ? 
Well, sir, that’s exactly what has happened and is 
happening. 
The Service Bureau months ago, started articles go¬ 
ing in hundreds of papers, cultivating business pros¬ 
pects for Nurserymen. 
Thousands and thousands of buyers have been lit¬ 
erally bombarded week after week with live articles 
on—What to plant; How to plant; and When to 
plant Nursery Stock. 
And they have planted, 
And you have had a kind of business that you never 
had before. Never had it, because those folks had 
never before been so thoroughly waked up to the 
idea of planting. 
Where did that business come from? 
Your advertising did not dig up all of it. 
The war being over, isn’t responsible for the rest of 
it. 
You know, and we know, that the nation-wide “edu¬ 
cational” Publicity Campaign that The Nurserymen’s 
National Service Bureau has been conducting, is 
largely responsible for it. 
It has cultivated business for you. 
And so, that’s why a lot of you write us your thanks. 
You “congratulate us on the good work, and deeply 
hope it will go on.” 
Which is all very fine, and we appreciate it greatly. 
But it doesn’t pay expenses. 
Of course, it takes money to keep this good work 
going. And if it’s good enough to send thanks for, 
it’s good enough to support. 
Isn’t it good business to put back into the Market 
Development Campaign part of the extra profit. Mar¬ 
ket Development has made for you this Spring? 
Tell Treasurer E. S. Welch, of Shenandoah, Iowa, 
how much you will chip in. 
A subscription to the Market Development Fund will 
do more honest-to-goodness thanking than anything 
else you or I know of. 
Say it with a check! 
Manager. 
P. S. Is your home paper using our business-building articles for busy 
people? Send us a list of papers in the territory you sell in, or have 
sold in. 
NlJl»ERMVVENsN«^IONALSEimCzBuRI^^ 
220 West 42ncl Street 
New York City 
When writing to Advertisers please mention the National Nurseryman. 
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