192 
THE NATIONAL NURSERYMAN 
trees and shrubs and the place looks so fine, people come out 
and they offer me a price that I cannot resist.” 
You have cupidity. You have the old hard-headed real estate 
boy that does not care for beauty, does not care for anything but 
business. All right. Beautify your place in order to sell it. 
You have got the people that want to make homes. You have 
got an opportunity there. You have got an opportunity with 
women’s clubs. Whenever we want a thing done we go to the 
women’s clubs. The house that I represent ran a campaign to 
save the seventh baby. Medical authorities tell us that every 
seventh baby that dies in the United States unnecessai’ily dies, 
dies from causes that could have been prevented. We got the 
Now what can they do better than to see that the highways of 
the future are lined with wonderful maples and great elms? 
Look for the opportunities for forestry in our country that they 
have abroad. 
You have the opportunities for flower boxes; you have the op¬ 
portunities for beautifying lawns. And, as I tried to point out 
yesterday. Gentlemen, if you want to spruce up a block, pick out 
any one residence in the surrounding properties and spruce that 
up, and I will guarantee that the influence will make itself felt on 
the entire block. And when that block cleans itself up and 
spruces itself up, it will make itself felt in that entire section of 
the town, and after that section of the town has built itself up. 
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The American Association of Nurserymen in Session at Chicago. This yiclure was taken just afle 
United States health officer from Jacksonville to help us. When¬ 
ever we get up against it in a local campaign we go to the wo¬ 
men. We got the women after the county council, whether they 
have got the vote or not, and we get the legislation that we want. 
You reach the women of this country in the development of 
parks. We have inquiries in regard to community development. 
They are constantly increasing. War work, with the centering of 
attention in Red Cross and various other things of that kind 
means that throughout the Middle West they are asking us for 
plans for community bouses, and “What can we do for our town?” 
you may be certain that sooner or later the whole town will be 
planted and beautified, and then, gentlemen, if that town is a 
beautiful town, it is proud of its trees, proud of its park, of its 
beautiful homes, just as sure as shooting the other towns in the 
immediate surrounding territory will follow their lead. You 
know that to be true in your own experience with other things. 
Now, you have the opportunity to sell to the women of the 
United States, and women are the ones that will get action on 
this thing. The women are the ones that have got action on 
making us dry after the first of July. The greatest and most 
