THE NATIONAL NURSERYMAN 
193 
skillful campaign by a vigorous minority that has ever been 
known in political history and it has been put over by skillful 
appeal to the women, as a general thing. You have the oppor¬ 
tunity, you have the audience, and you will get your reward in¬ 
dividually by supplying the material to meet the idea which you 
will have sold as an association, and it is only as an association 
that you can sell that idea. 
And I furthermore stated yesterday, I spoke of a number of 
associations that have been successful, I spoke of the Sunkist 
people with the citrus fruits, then there are prunes, raisins. 
Southern pine, cypress, birch, hemlock. The Weyhauser inter¬ 
ests are starting in now, they raise long leaf yellow pine,—cran- 
using granite. Lumbermen are successfully selling their idea; 
the association of paint and varnish manufacturers are selling 
their ideas. The people that make magnesia (?) for heat installa¬ 
tion are sucessfully selling the idea of using magnesia for heat 
installation. The manufacturers of creosote block pavements 
have successfully sold their idea, and their idea is a very good 
one, gentlemen. I just pause for a moment, because it is rather 
clever. If the city of Detroit is known to be going to pave the 
streets there, the association of wood block pavers put in adver¬ 
tising in the papers to sell the idea to the people in the city coun¬ 
cil of Detroit that they ought to pave this street with wood 
blocks, and every man that bids for a street paving contract in- 
arlatt, Chairman of the Federal Horiicultural Board, Washinrjton^ D. C., had made his address. 
berries, cotton, limestone. You know down in Indiana they used 
to throw out on the dump a gnarled limestone. Their advertis¬ 
ing man in Chicago got hold of that, and he offered that curled 
gray limestone which had been thrown on the dump at an extra 
price, a higher price than the regular limestone, and there were 
a great many builders that saw the advantage in using this beau¬ 
tiful curled grain and they are paying them for what formerly 
went on the dump a higher price than the main or chief com¬ 
modity. 
The granite manufacturers are successfully selling the idea of 
eludes in his bid one cent a square yard for advertising. The 
association pays for the advertising. Everyone that bids on the 
thing bids on one cent a square yard and whoever is the lucky 
bidder pays the price for the advertising. 
Now, that is not feasible in your case. I said yesterday that 
I knew of no association that had started out with national ad¬ 
vertising and marketing ideas that had not been successful. Do 
you know of any? Not one association that started out that is not 
at it now and is at it successfully. I said yesterday that I had 
handled about seventy-five million dollars worth of advertising in 
