THE NATIONAL NUESERYMAN 
197 
tribute to their customers, prospects or where it will do 
the most good. 
It impressed Senator Orlando Harrison, Berlin, Mary¬ 
land, so favorably as an educational work he is going to 
use every effort to have it introduced into the public 
schools of his home state as part of the curriculum. 
SPEAKING OF SLOGANS 
Speaking of slogans is it possible to conceive a better 
one than ‘‘F. 0. B. Kitchen Door” to encourage more vege¬ 
table and fruit growing in the home gardens. 
It is really a form of insanity the way so many people 
of this country are living out of tin cans and paying five 
times more for vegetables and fruits in cans than for 
fresh ones F. 0. B. Kitchen Door at the cost of a little 
effort. 
Those nurserymen who grow ornamentals are aiming 
to make it cost more to feed the eye than it does to feed 
the stomach. 
CHICAGO CHOSEN FOR THE NEXT CONVENTION 
A strong appeal was made through .the publicity bureau 
of St. Louis to have the nurserymen hold the next Con¬ 
vention at that city. The suggestion was favored by 
many of those present, the voting being 25 for St. Louis 
and 53 for Chicago, Chicago of course being declared the 
place of the next meeting. 
The following officers were elected to serve for the 
ensuing year: 
J. Edw ard Moon, Morrisville, Pa., President. 
Lloyd Stark, Louisiana, Mo., Vice President. 
J. W. Hill, Des Moines, Iowa, Treasurer. 
Mr. J. B. Pilkington, Portland, Oregon, and E. S. Welsh, 
Shenandoah, Ohio, were again elected to serve on the 
Executive Committee. 
It was a tactful appreciation of the National Associa¬ 
tion to elect Lloyd Stark Vice President. Most nursery¬ 
men will recall that he was elected President just prior 
to the war. Upon the outbreak of hostilities he gave up 
everything to serve his country, and J. R. Mayhew^ of 
Waxahachie, Texas, Vice President at that time, acted in 
his absence. 
MARKET DEVELOPMENT TAKEN OVER BY THE 
NATIONAL ASSOCIATION 
Those who have supported the movement for Market 
Development since its first inception to the present must 
feel highly gratified at its growth and progress. 
Results at the convention proved to be even better than 
the most sanguine dared to hope. 
The earnest work of John Watson, E. S. Welsh, Rob¬ 
ert Pyle, C. R. Burr and 0. Joe Howard cooperating with 
F. F. Rockwell, manager of the Nurseryman’s Service 
Bureau, brought the w ork of the subscribers organizers 
to that stage w here it began to make itself felt in creat¬ 
ing a market for nurserymen’s products, but what was 
more important it opened up the vision of future pos¬ 
sibilities to all members of the National Association, w ith 
the result that the convention adopted the Subscribers’ 
Organization for Market Development as an activity of 
the National Association assuming its obligations and 
responsibilities. 
Every opportunity w as given the members of the As¬ 
sociation to vote on such an important measure but senti¬ 
ment seemed to give almost unanimous endorsement and 
readily voted an asessment of one quarter of one per cent 
of the annual turnover of each member’s business with 
a maximum assessment of 000.00 in addition to the 
$10.00 annual membership fee. This ruling to go into 
effect June, 1920. 
Mr. Rockwell gave an account of what had already 
been done and showed the wonderful possibilities for the 
future. 
With the small amount of funds already spent syndi¬ 
cated articles have been published in over 700 news¬ 
papers covering territory of the subscribers and a plan 
and budget wmrked out for the expenditure of $60,000 
which will include: 
Syndicated articles published in at least 1000 new s¬ 
papers. 
$10,000 offered in prizes through the Delineator Maga¬ 
zine to encourage planting. 
Illustrated Lectures. 
Moving Pictures. 
Demonstration Plantings. 
Association advertising, etc. 
There is not a nurseryman that w ill not benefit by this 
advertising. It is a national campaign. Until next year 
the campaign w ill have to be carried on by the funds al¬ 
ready subscribed as the assessments against the mem¬ 
bers of the Association will not be effective until next 
year. 
There should be no halt in the campaign, as only about 
one-third of the members of the National Association 
w ere subscribers to the Organization for Market Develop¬ 
ment, every effort would be made to get the remaining 
tw o-thirds of the membership to support the movement by 
voluntary subscription until the assessments become due. 
The opinion of the majority was veiy evident there 
should be no halt in the campaign w liicli will do so much 
towards developing a* market for nursery products at 
good prices. 
It was pointed out that the present demand and good 
prices would only prove a “fool’s paradise,” unless 
strenuous measures w ere taken to create a lasting de¬ 
mand for increased production that will be sure to fol¬ 
low" present conditions. 
ONE HUNDRED DOLLARS REWARD 
Those in .charge of the Market Development have of¬ 
fered a prize of one hundred dollars for the best slogan to 
be used in connection w"ith the National Advertising of 
nursery products. 
The prize winning slogan will be adopted by the Na¬ 
tional Association. 
Send your suggestions promptly to 
t'. F. Rockw ell, Manager, 
Nursery^ien’s National Service Bureau, 
220 West 42nd Street, 
( New York City, 
