230 
THE NATIONAL NURSERYMAN 
Are You Getting Your Share of the Cream? 
There’s Enough to go ’Round, But You Must Help do the Skimming! 
What they did out there at Chicago, put everybody on 
board the Market Developineiit wagon. 
As you know, the American Association of Nurserymen, 
in full convention assembled, voted almost unanimously 
to take over the Organization for Market Development, 
and the activities of the Nurserymen’s National Service 
bureau. The Service Bureau is now part and parcel of 
the National x\ssociation. 
Every member of the American Association is therefore 
entitled to all the advantages that there are to be bad now, 
or will be available in the future, from the nation-wide 
])ublicity and advertising campaigns which the Nursery¬ 
men’s National Service Bureau has under way. 
But this isn’t the kind of a proposition where you just 
sit still, and have all the dividends handed to you on a 
golden platter. 
What you get out of the work of the National SeiTice 
Bureau, will depend very largely upon what you do your¬ 
self—YOU, as an individual—to take advantage of the 
advantages offered you by the Seiwice Bureau. 
And the first and most immediate result-producing ac¬ 
tion you can take, is to make sure that the best news¬ 
papers in the territory in which you sell, are using the 
business-building syndicated articles wbich the Ser¬ 
vice Bureau is supplying free to newspapers. 
Are the newspapers in your territory, using these 
articles? 
If not, why not? 
We ])lan to supply at least one thousand newspapers 
with these articles for this fall and next spring and sum¬ 
mer. That is about three papers to every member of the 
American Association. 
But to be sure that these articles reach the papers 
where they will do the most good, we must have the co¬ 
operation of you men who are selling nursery stock. 
The success we have had in getting these articles 
widely distributed has depended largely on the fact that 
we have supplied them to only one paper in each locality. 
Knowing they could run them as exclusive features, big 
jiapers that do not ordinarily touch “syndicated” matter, 
liave used every article we have sent out and asked for 
more. 
Now, here is where you can help, help us, but help 
yourself more. 
Send in, today, a list of the five newspapers that you 
would like to have use these articles. 
Send more if you want to; but send at least five. Give 
the names of the editors if possible. (Send the list to 
F. F. Bockwell, 220 West 42nd St., New York). Don’t 
delay in this important matter. Remember, our present 
budget provides for 1000 papers. In the nature of the 
case, it’s got to be “fir.st come, first seiwed.” Of course 
we will aim to cover the territory as evenly as possible. 
But don’t take any chance on having the papers you par¬ 
ticularly want left out; do it today. 
The Other Side of the Coin 
Of course there are other important things that are 
coming along, in line with the programme which was dis¬ 
cussed at Chicago, but the big thing right now is to get 
this newspaper campaign in full swing. 
That is one of the big things. There is another. 
Under the new arrangement, by which the Association 
takes over the Market Development campaign, every 
member of the National Association will be paying his 
share of the expense of the Market Development cam¬ 
paign—after the first of next June. But between now 
and the first of next June, all will be sharing the advan¬ 
tages of thet Market Development work alike. 
Therefore it does not need “a Daniel come to judgment” 
to point out that the only just plan is for all to help pay 
for the campaign this year, 
A good many new subscriptions to the Market Develop¬ 
ment fund have come in since the Convention; and sev¬ 
eral others have been promised. But there are still a good 
many who have not yet cooperated to the extent of “say¬ 
ing it with a check.” It was the sense of the Convention 
at Chicago, as shown by the resolution passed there in 
regard to this matter, that there is at least a moral obliga¬ 
tion for all those who may still be riding free to come in 
with a year’s subscription for Market Development work. 
If you know anyone who has not yet come in with the 
rest of the bunch, it’s gool business for you to make him 
see that it’s good business for him to do his bit. 
Keep in mind this fact: The bigger the total fund is for 
this year; the better the showing that can be made for 
each individual dollar put in. For $50,000 we can do a 
great deal more than twice as much as we can for $25,000. 
Still Looking for a Slogan 
The Market Development Committee is still looking for 
the winner of that $100 for an acceptable “slogan” for 
tbe Market Development campaign. 
Following the announcement of the offering of the 
prize at Chicago, almost every mail has brought in at 
least one suggestion,—-some with return-addressed 
stamped envelope, for the $100!—but the Committee 
doesn’t feel that anyone yet has that prize sewed up. The 
contest will close September first. 
So you men with good advertising ideas, get busy I 
Send your slogan in to F. F, Rockwell, Nurserymen’s 
National Service Bureau, 220 West 42nd St., New York. 
COMPONENTS 
Life has its little troubles. 
And they never all relax. 
The drink is mostly bubbles 
And the price is mostly tax. 
—Washington Star 
