Chicago AMERICAN BULB CO. NewYork 
“THE BETTER VARIETIES” 
(Spring, 1940, Delivery) 
Stock Plants of “Supreme” Quality 
The Poinsettia Now Holds the Same Place in the 
Floral Kingdom at Christmas Time as Does 
the Lily at Easter Time 
VARIETIES AND PRICES (Stock Plants) 
Special Note; A saving for you. On all orders for 
Poinsettia stock plants placed before March 1st, 1940, 
freight will be prepaid to New York, Chicago, Phila¬ 
delphia, Detroit, Cleveland, Cincinnati, Omaha and 
Kansas City, after which times prices quoted above 
are F. O. B. shipment, California. 
Poinsettia Stock Prices for 1940: 
‘Ruth Ecke. (Plant Patent No. 242.) 
Oak Leaf. 
Mrs. Paul Ecke. 
St. Louis. 
Henriette Ecke (Double). 
Barbara Ecke. 
Hollywood. 
White. Useful for window decoration. 
Pink. 
Per 100.$15, $25, $35, $50 (according to size) 
Small one-year-old plants. Per 100.$10.00 
Selected oversized plants. Per 100. 60.00 
‘Sale of 2Vi" plants of Ruth Ecke (Plant Patent 
No. 242) will be restricted to $8.00 per 100 and 
$75 per 1,000 for 1940. 
New Poinsettia “Catliryn Reed” 
(Variegated) (Pat.) 
Ground work of leaf is bright green with silvery 
white border, bracts are of bright red, altogether 
providing a striking plant. 
Price per 100.$25, $50 and $75 (according to size) 
Sale of 21/4 inch plants of "Cathryn Reed" will 
be restricted to $10 per 100. 
Paul Ecke, introducer of the new variety, "Ruth 
Ecke," says of it; 
"Easy to root, branches freely, does not bruise 
in delivery, and has better color than Oak 
Leaf." 
(Ecke knows Poinsettias) 
CALCEOLARIAS 
Produced by a Specialist wbo enjoys a Higli Reputation for Quality and 
Varieties of Highest Value. Delivery Fall, 1940. 
New Introduction of High Value 
^GREATER NEW YORK 
In all the finer shades and colors including 5 shades of Red, Yellow, 
Bronze, Honey-Dew, etc. Silver medal winner at New York World's 
Fair, 1939. 
50 for. $13.00 100 for. $25.00 
From 2^4 inch pots 
From 2V4 Inch Pots 
Per 100 
Ramona. Lg. Multiflora Compacta. Excellent assortment of 
colors. $10.00 
Valentine Greeting. Orange, yellow and red—very early. 12.00 
* Easter Greeting. Good range of colors. 12.00 
Perfect Model Improved. Large flowers, fine colors. 10.00 
Goliath. Largest flowers, similar to Perfect Model. 10.00 
Feltham Glory. Rust and mahogany shades. 10.00 
Multana. Spotted self colors. 8.00 
MOTHER’S DAY VARIETIES GROWN FROM CUTTINGS 
*Pure Flame. Brilliant flame red. 20.00 
* Sensation. Best Hybrid Calceolaria we have ever developed (in 
6 fine colors). 15.00 
Royal Red. Marvelous assortment of brilliant glowing reds. 20.00 
Golden Bronze Group. Fine assortment yellow, orange flame, 
apricot, bronze, golden brown. 20.00 
Stewartii. Canary yellow. 18.00 
Pink Beauty. Strawberry color. 18.00 
Golden Gem (Little Gem). Color of Stewartii, flowers one-third 
their size. 18.00 
‘Perfection. A real boon to florists—all colors, very strong grower 18.00 
Vermillion Supreme. Sparkling Vermillion red . 18.00 
Rosackers Brilliant. Deep red. 18.00 
‘Varieties starred, we can specially recommend. 
All plants are shipped in paper pots; all shipments made in white pine 
shipping cases. 
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