Catalog No. 37, January, 1940 
1940 — ? 
No ^4 Tr. Pkts. supplied except where noted. 
Our Business and prices are exclusively for florists. We issue 
no retail catalog. This catalog is not for amateurs. 
No Commission Boxes. Our seed is not put in retail packets. 
Crop Failures. All items in this catalog are offered subject to 
crop shortages or failures. 
No Crop Guarantee. For reasons that should be clear to any 
experienced planter, seed crops cannot be guaranteed. We use 
every precaution to supply only seeds of the highest quality in 
every respect, and we will promptly refund the price paid for 
same should they prove unsatisfactory under reasonable care. 
All seed is sold under the seedsmen’s disclaimer as follows: 
Occasionally we get a letter telling us if we don’t 
cut out the political “stuff” here “we won’t buy 
any more seed from you.” That would of course, 
be mutually too bad. We aren’t interested in 
politics except as it concerns the public welfare 
and that must interest you, too. The deplorable 
state of affairs brought on by the past eight years 
during which business has been crippled and 
robbed to maintain in demoralizing idleness mil¬ 
lions of our people must stop. Most of these idlers not only are 
robbed of the incentive to work but are fast forgetting how. 
Changing this situation can only be done by responsible voters. 
The better business we are now enjoying is not on a solid footing. 
Don’t spend on it. Clear up your obligations; for our 41 billion 
dollar debt must be paid in one way or another. These questions 
deeply concern the business or life of every responsible citizen. 
NOTE—CASH DISCOUNT! When cash is enclosed, a 
discount of 5% is allowed on all orders from $1.00 to $25.00. 
On $25.00 and over, 8% is allowed. Prices quoted on Cyclamen 
Seed and Plant Bands however are net, no cash discount 
allowable. 
We Pay Parcel Post Charges and Insurance to any post office 
in the United States or Canada on all orders at prices quoted 
in this catalog. This simplifies figuring the cost of your order. 
If Unknown to Us, or if overdue accounts are standing (60 days), 
cash must be enclosed with orders unless other arrangements 
are agreed to in advance. 
Small Orders Are Welcomed gladly and receive our well 
known service. In return, we suggest cash be enclosed with 
such orders. 
Air Mail Delivery. Allow 8c per ounce for seeds ordered, 
which will allow for wrapping material. 
Prices in this catalog are subject to change without notice. 
Disclaimer. We, Geo. J. Ball, Inc., give no warranty expressed 
or implied, as to description, quality, productiveness or any 
other matter of any seeds we sell, and we will not be in any 
way responsible for the crop. If the purchaser does not accept 
the seeds on these terms, they are at once to be returned and 
the money paid for same will be refunded promptly. 
'[V(AT''p • Our seed cannot be bought from dealers or agents, 
EXCEPT IN OUR PRINTED PACKETS OR 
CONTAINERS. Avoid uncertainty and possible loss by order¬ 
ing direct from us, or through our regulaf representatives who 
sell in our containers only. 
Important. Make all checks or money orders payable to Geo. 
J. Ball, Inc., West Chicago, Illinois. 
Our Address is WEST CHICAGO, ILLINOIS, on Highways 
U.S. 330 or Illinois 64—and on Chicago and Northwestern Ry. You 
are always welcome here. 
Abronia . 27 
Abutilon . 27 
Achillea. 43 
Achimenes . 27 
Aconitum . 43 
Acroclinium. 27 
Agathaea . 27 
Ageratum . 27 
Aloe. 27 
Alyssum, Annual .. 27 
Perennial. 43 
Amaranthus . 27 
Anchusa, Annual ... 28 
Perennial. 43 
Anthemis, Annual .. 28 
Perennial . 43 
Aquilegia . 43-44 
Arabis . 44 
Arctotis. 28 
Armeria. 44 
Asclepias. 44 
Asparagus, Annual . 28 
Perennial . 44 
Aster, Annual.. 2, 9-11 
Perennial . 44 
Aubretia . 44 
Balsarn . 28 
Baptisia . 44 
Begonia .2-24 
Beilis . 44 
Boltonia . 44 
Brachycome . 28 
Browallia . 28 
Cacalia .. 28 
Calceolaria. 
Calendula . 26 
Call a Lily . 28 
INDEX 
Calliopsis . 28 
Campanula, Annual. 28 
Perennial . 45 
Candytuft, 
Annual. 28-29 
Carnation, Annual.. 29 
Perennial . 45 
Catananche . 45 
Celosia . 29 
Centaurea, 
Annual. 29-30 
Perennial . 45 
Cerastium . 45 
Cheiranthus . 45 
Chrysanthemum, 
Annual . 30 
Perennial . 45 
Cineraria. 30 
Clarkia . 30 
Cobaea . 30 
Coleus . 30 
Convolvulus . 30 
Coreopsis . 45 
Cosmos . 31 
Cuphea . 31 
Cyclamen .31 
Cynoglossum .31 
Cjmerus. 31 
Dahlia . 32 
Daisy, Annual.... 2-32 
Perennial . 45 
Delphinium, 
Annual . 32 
Perennial.3, 46 
Dianthus, Annual .. 32 
Perennial . 46 
Dictamnus . 46 
Didiscus . 32 
Dielytra . 46 
Digitalis . 46 
Dimorphotheca .... 32 
Doronicum . 46 
Dracaena . 32 
Echinops. 46 
Echium . 32 
Eremurus . 46 
Eryngium . 47 
Escholtzia . 32 
Euphorbia, Annual. 32 
Perennial . 47 
Exacum. 32 
Felicia . 32 
Gaillardia, Annual.. 33 
Perennial . 47 
Gerbera . 33 
Geum . 47 
Gilia . 33 
Gloxinia . 33 
Godetia . 33 
Gomphrena . 33 
Gourds . 33 
Grevillea . 33 
Gypsophila, 
Annual. 33 
Perennial . 47 
Helianthemum . 47 
Helianthus. 33 
Helichrysum . 33 
Heliotrope . 34 
Hesperis . 47 
Heuchera . 47 
Hollyhock . 34 
Perennial . 47 
Hunnemannia . 34 
Iberis . 47 
Impatiens . 34 
Ipomoea . 34 
Kalanchoe . 34 
Kochia .34 
Lantana . 34 
Larkspur. 25 
Lathyrus. 47 
Lavandula . 47 
Lavatera. 35 
Leontopodium . 47 
Leptosyne . 35 
Liatris.'. 47-48 
Lilium . 48 
Linaria . 35 
Linum . 48 
Lisianthus . 35 
Lobelia, Annual .. .. 35 
Perennial . 48 
Lunaria . 48 
Lupinus, Annual ... 35 
Perennial . 48 
Lychnis . 48 
Marigold.3, 14-15 
Marvel of Peru ... 35 
Matricaria . 2, 48 
Maurandia . 36 
Mignonette . 36 
Mimosa . 36 
Mimulus . 36 
Musa . 36 
Mysostis, Annual .. 36 
Perennial . 49 
Naegelia . 36 
Nasturtium . 36 
Nemesia . 36 
Nepeta . 49 
Nicotiana . 36-37 
Nierembergia . 37 
Nigella. 37 
Pansy .3, 37-38 
Pennisetum . 38 
Pentstemon .38 
Petunia . 2, 4-8 
Phlox, Annual .38 
Peremiial . 49 
Physalis . 49 
Physostegia . 49 
Plant Bands...2 Cover 
Platycodon . 49 
Poppy, Annual.38 
Perennial . 49 
Portulaca . 38 
Primula, Annual .. 22 
Perennial . 49 
Pyrethrum. 49-50 
Queen Anne’s Lace 
Flower . 39 
Rhodanthe. 39 
Ricinus . 39 
Rudbeckia, 
Annual . 39 
Perennial .50 
Saintpaulia . 39 
Salpiglossis . 39 
Salvia, Annual.40 
Perennial.. 50 
Sanvitalia . 40 
Saponaria, Annual.. 40 
Perennial . 50 
Scabiosa, .Annual .. 40 
Perennial . 50 
Schizanthus. 23 
Sedum . 50 
Sempervivum .50 
Senecio . 40 
Shamrock . 40 
Silene . 40 
Smilax . 40 
Snapdragon .. 3, 16-17 
Solanum . 2, 40 
Spergula . SO 
Statice, Annual.. 40-41 
Perennial . 50 
Stocks . 3, 18-19 
Stokesia .50 
Streptocarpus. 41 
Sweet Pea, Ekrly... 21 
Sweet Pea, 
Spring flwg . 21 
Sweet Pea, Late ... 20 
Thalictriun . 50 
Thunbergia . 41 
Tithonia . 41 
Torenia . 41 
Trachelium . 41 
Tritoma. 50 
Trollius . 50 
Tunica . 50 
Ursinia . 41 
Valeriana . 50 
Vegetable Seeds ... 52 
Venidium . 41 
Verbena . 41-42 
Veronica .50 
Vinca . 42 
Viola . 42 
Virginia Stocks .... 42 
Wallflower . 42 
Zinnias . 12-13 
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