FORCING SNAPDRAGONS 
“BETTER VARIET1ES”-“BETTER 
(Illustrated in Color on Front Cover) 
RETURNS” 
SHAFFROTH S EARLY PINK 
(Color: Bright Rose-Pink) 
(Non-Shaltering) 
Considering the many worth-while 
pink Snapdragons now on the mar¬ 
ket it may sound as an exaggera¬ 
tion to state that this new introduc¬ 
tion "tops them all," but when bet¬ 
ter known, we predict that it will be 
accepted as the "Queen" of all pink 
"Snaps". During the past season, 
"Shaffroth's Early Pink" realized 
premium prices both in the Philadel¬ 
phia and New York markets. Don't 
overlook this one. (Cultural direc¬ 
tions in each packet.) 
Price! Trade pkt.$ 2.00 
3 Trade packets. 5.00 
Excerpt From Florists’ Exchange 
January 27, 1940 
"The new Snapdragon Schaffroth's 
Pink, which gained a silver medal 
at the last meeting of the New York 
Florists Club, is a regular feature at 
the present time at the Joseph S. 
Fenrich store. The stock is grown by 
Schaffroth Bros, the raisers, of Am¬ 
bler, Pa. Besides its exceptionally 
fine, large spikes, one of the out¬ 
standing features is that it never 
sheds its flowers. The writer saw a 
spike that was several weeks old, of 
which the lower flowers were with¬ 
ered away but were all intact. Pull¬ 
ing at the dried petals breaks them 
but does not release the flowers." 
Excerpt From Florists’ Exchange 
February 10, 1940 
"Nick Baimas & Co. have been fea¬ 
turing the much talked-of new Snap¬ 
dragon, Schaffroth's Pink, for the 
past month or so and report that the 
popularity it has gained has been 
almost unique. Besides being un¬ 
commonly attractive, its keeping 
quality has amazed most people 
who have become familiar with it." 
BEZDEK’S YELLOW WONDER 
(Color: Bright Yellow) 
The trade has been anxiously await¬ 
ing the introduction of a Yellow 
"Snap" that would qualify 100% 
for earliness, color and all around 
value as a cutflower. 
"Bezdek's Yellow Wonder" will, we 
believe, "fill the bilF'in every way. 
Price! Trade pkt.$ 2.00 
3 Trade packets. 5.00 
Read Whal a Prominent Chicago Whole¬ 
saler Says About “Bezdek’s Yellow Wonder” 
JOSEPH FOERSTER CO. 
Wholesale Florists 
CHICAGO, ILL 
AMERICAN BULB CO., 
Chicago, Ill. March 27, 1940. 
Dear Sirs: 
We heartily recommend "Bezdek's 
Yellow Wonder" Snapdragon. It is 
an early flowering "Snap" as well, 
a free flowering variety. Has a good 
stiff stem and is much admired by 
the trade—we have consistent calls 
for "Yellow Wonder" and consider 
it a fine commercial variety and a 
beautiful yellow shade that strongly 
appeals to retailers. 
JOS. FOERSTER CO., 
Per Leonard C. Koehler, Mgr. 
An Expression from a Prominent Retailer 
ILG FLORIST 
WINNETKA, ILLINOIS 
AMERICAN BULB CO., 
Chicago, Illinois. April 12, 1940. 
Gentlemen: 
We have been selling "Bezdek's 
Yellow Wonder" Snapdragons for 
some years now and find same to 
be a good yellow, stiff stem and 
long keeping snapdragon. 
I sincerely believe this variety to 
be the best yellow snapdragon 
available. Yours very truly, 
HLcd HENRY ILG. 
ROWE’S ST. LOUIS 
EARLY PINK 
Obtains a shade of luminous sil¬ 
very pink that harmonizes well with 
most other flowers — has had great 
vogue the past seasons in the St. 
Louis, Mo. market — a really good 
new early bloomer that should 
prove to be a money maker for all 
"Snap" producers. 
Price! Trade pkt.$ 2.00 
3 Trade packets. 5.00 
Excerpt From Florists’ Review 
February 15, 1940 
New Pink Snapdragon 
St. Louis Early Pink, a variety that 
was originated with the W. A. Rowe 
Floral Co., Kirkwood, Mo., and has 
been grown by the firm for several 
years. 
Blooms of the new variety seen at 
the recent convention of the Ameri¬ 
can Carnation Society at St. Louis, 
Mo., attracted considerable atten¬ 
tion. It is a beautiful shade of silver 
pink, the well placed flowers being 
produced on wiry, stiff stems. A 
minimum of lateral growths is pro¬ 
duced, it is claimed, making it pos¬ 
sible to set the plants close together 
in the beds. The variety comes into 
crop in December and blooms heav¬ 
ily through January and February. 
An important feature is that the indi¬ 
vidual flowers do not shatter or fall, 
the flower spikes being ten to twelve 
inches in length. 
Excerpt From Florists’ Review 
February 22, 1940 
Reporting Exhibits at Chicago Growers 
fleeting 
Snapdragons 
St. Louis Early Pink — W. A. Rowe 
Floral Co., Kirkwood, Mo. An excel¬ 
lent-appearing silver pink, flowers 
good size and well spaced. Long 
heads on stiff stem, no grassy 
growth. A valuable addition to our 
present "snaps." 
KEEP UP-TO-DATE WITH YOUR SNAPDRAGON CULTURES 
Plant the "better new kinds" which have been improved to the utmost by specialists in this line and qualified as 
being real "profit-providers" in many of the important markets the past season—the above three new varie¬ 
ties are the outstanding introductions for the coming season. Also don't overlook "Bezdek's White Wonder" the 
White "Snap," "Par-Excellence," A. B. C. (See Next Page) 
