vunu. 
^yH€tla^€>lcle^s “IMPROVED ERIKSSONl 
“CUPIDS VALENTINE PLANT’’ 
DISSEMINATED BY AMERICAN BULB COMPANY • AWARDED RATING OF “SPECIAL MERIT’ AT THE FLORIST CLUB 
Al THORin’ TEST AS MADE AT THE NEW JERSEY AGRICULTURAL EXPERIMENT STATION. BRUNSWICK. N. J. 
After years of painstaking 
effort, Mr. Ernst Eriksson, 
the well-known pot plant 
grower of Riverside, 111., 
has developed a strain of 
Primula Malacoides that is 
truly “perfection" in this 
family. For sale as an indi¬ 
vidual pot plant or used in 
combination with tulips, 
hyacinths, kalanchoe and 
other plants for the filling of 
boxes, hampers, pans, etc. 
"Erikssoni” has proved it¬ 
self practically invaluable. 
Due to the fact that Primula 
Malacoides "Improved Er¬ 
ikssoni" being non-infec- 
tious, this desirable show 
plant is now freely admit¬ 
ted by hospitals, etc., and 
generally accepted by the 
public without question. A 
good selling point when 
offering "Improved Eriks¬ 
soni" to your trade. 
We cannot over-emphasize 
the importance of using 
only greenhouse produced 
new crop seed, in ERIKS¬ 
SON'S ORIGINAL PACK¬ 
ETS, with Eriksson's own 
cultural directions. We 
bring this to your attention 
because of the so-called 
"Eriksson Strain" that has 
found its way into the 
market. 
ERIKSSON’S OUTSTANDING NEW VARIETIES ERIKSSON’S STANDARD VARIETIES 
Glory of Riverside (Improved). True rose-pink, a strong grower and 
without a doubt, the most valuable variety for all purposes. A real 
pot plant, especially for 6 or 7 inch pot production, here we suggest 
placing three plants to the pot. 
Eriksson's New Giant. Color resembles closely Glory of Riverside. 
Very robust habit, with flower size approximately 1 V 2 inches. It is a 
late bloomer thereby assuring the florist-grower a longer primula 
season. 
Brilliancy (Eriksson's Deep Red). The flower opens lavender but 
changes to a brilliant red in one or two days in a sunny greenhouse. 
A very attractive and unusual combination, with top flowers showing 
lavender and the rest a brilliant red. 
Eriksson's Pure White (Improved). A real improvement in a pure white 
malacoides. Flowers profusely on numerous stems, making a good 
sized plant. Germination of seed also greatly improved. The best 
white now available. 
Lilac Beauty. The color is a pure soft lilac, absolutely fixed. This is 
another fine color for making up artistic combinations. 
Peach Blossom. Color a real deep peach blossom pink. It has a 
more compact habit than "Appleblossom," and it is also an excellent 
keeper. 
All of the above priced at: 500 Seeds. $1.00 
2000 Seeds. $3.00 6000 Seeds. 8.00 
New Baby (Improved). An outstanding glowing deep-pink, individual 
in color. Large flowered, heavy producer on strong stems. 
Baby Doll. The earliest bloomer. A deep pink with frilled flowers. 
Baby Rose. Good deep pink color with free flowering habit. 
Appleblossom. A true appleblossom pink, very worth while. 
Wonder Baby. Beautiful pink, rather tall but good producer. 
ALL of the above priced at: 800 Seeds .$1.00 
2000 Seeds .$2.00 6000 Seeds . 5.00 
Eriksson's Special Mixed. A real choice selection of the above varie¬ 
ties. 800 Seeds. . .$1.00 2000 Seeds. . .$2.00 6000 Seeds. . .$5-00 
PRIMULA OBCONICA i/64 1/32 
SINGLE Tr. Pkt. oz. oz. 
Mohnstein's Atrosanguinea. Dark blood red.... $1.25 $2.75 $5.00 
Mueller's Rose. Pure rose; choice . 1.25 2.50 4.50 
Mixed, Mohnstein's Atrosanguinea and Mueller's 
Rosea . 1.25 2.50 4.75 
Better Days. Deep carmine-red . 1.25 2.75 5-00 
Fasbender. Rich deep red . 1.25 3.00 5.50 
Konigsee. Light blue . 1.25 3.50 6.00 
Lachrosa. Salmon-rose . 1.00 2.75 4.00 
Snowstorm. Pure white . 1.25 2.75 5.00 
Mixture, all colors of above. 1.00 2.00 3.50 
DOUBLE 
Portland Beauty. Mixed. (About 500 seeds) . 1.50 . 
MISCELLANEOUS PRIMULAS 
CHINESE GIANT 
Single Dazzler. (Primula Sinensis Fimbriata) "orange red." 
Tr. Pkt. 50c 
Double Dazzler. Same color as above, with double flowers. 
Tr. Pkt.$1,00 
Sinensis Fimbriata Mixed. Tr. Pkt. 50c 
SINENSIS STELLATA Tr. Pkt. (250 Seeds) 
Giant Blue Star .$0.50 
Giant Salmon Pink Star.50 
Giant White Star.50 
KEWENSIS 
Yellow Primrose. Verbena scented. Tr. Pkt. 50 
CHICAGO . AMERICAN BULB COMPANY • 
NEW YORK 
