Aunt Mary’s Sweet Corn Farm : Van Wert, Ohio 
A New Method of 
Advertising 
During the past six years I have been growing 
AUNT MARY’S Sweet Corn Seed and during the last 
five of them I have been building up a mail order busi¬ 
ness on it. It is, I believe, the very best sweet com in 
the world and deserves all the praise which my customers 
have been ‘ expending upon it. However, I have found 
that NATIONAL ADVERTISING IS VERY EXPENSIVE 
and during not one of the years this seed has been on 
the market have I sold enough to pay the cost of growing 
the seed and the advertising. 
There is one very encouraging feature about the 
business which gives me great satisfaction. Every year 
I receive many orders from persons who have never seen 
or heard of my advertising but who have been told of 
the very high quality of the corn by my present cus¬ 
tomers. I believe that this advertising by my own appre¬ 
ciative customers will grow larger as the years go by and 
that I can probably decrease or possibly omit entirely 
the VERY EXPENSIVE NATIONAL ADVERTISING. 
With my very small stock of seed it will not be 
necessary this year to do any national advertising at all, 
and the new list of buyers will all be the result of cus¬ 
tomer appreciation. 
If you have a friend anywhere in the United States 
to whom you would like to have me send a free sample 
of seed, I will be very glad to do it. First, please write 
a postal card to that friend telling him you are asking 
me to send him free a sample planting of AUNT 
MARY’S Sweet Corn Seed. After doing this, please take 
another postal card and WTite upon it, 
“I have written my friend,_ 
whose address is___ 
that I am asking you to send him a free sample of 
AUNT MARY’S Sweet Corn Seed,” 
and then after placing your name and address upon it, 
send this second card to me. 
As long as my supply of seed lasts I will send out 
these free planting samples. If my stock is exhausted 
early in the season, as I believe it will be, I will try to 
buy from one of my customers enough seed to furnish 
the free samples. 
Next year, when I hope to nave twice as much 
seed, it may be possible for me to ask you to send me 
several names with addresses for free samples. 
Let us hope this possibility becomes a fact. 
