Dec. 18, 1909.] 
FOREST AND STREAM. 
965 
KEEPING POSTED 
1. How do you account for the fact 
that during the past two or three 
months we have received orders 
for about 10,000 lines of new 
advertising ? 
2. It must be that advertisers are 
beginning to realize the kind of 
men who read Forest and 
Stream. 
3. We know that many of our 
readers conscientiously read our 
advertising pages. Do you ? 
1908 , 
37 
losing 
wise.” 
Goods. 
(Dept, 
NEV-R-LOOZ-’EM 
HOOK S They are all the name 
liuvno. implies. Impossible for 
Mr. Fish to get away once he tugs at yonr 
bait. Price 10c. Weakfish size 15c. 
A BIG WEAKFISH CATCH, August 10, 
One day last week Wm. Smith of the Walter Millar Club caught 
weakfish with our “ Nev-R-Looz-’em ” Hooks, without 
a single strike. Smith buys all his tackle of us. “Dothoulike- 
AgentS wanted. Also dealers in Guns, Revolvers and Sporting 
Address KIRTLAND BROS. & CO., 90 Chambers Street, 
F. S.), New York. 
The Pistol and Revolver. 
By A. L. A. Himmelwright, President U. S. Revolver 
Association, Director New York State Rifle Asso 
ciation. 
A handy pocket-size volume of 157 pages of practical 
information covering the entire subject of Pistol and 
Revolyer Shooting. This work is strictly up-to-date, 
including the latest development in smokeless powder; 
the 1908 Revolver Regulations and Practice of the United 
States Army, the United States Navy and the National 
Guard; the Annual Championship Matches and Revised 
Rules and Regulations of the United States Revolver 
Association, etc. Besides being a useful, practical hand 
hook for the experienced marksman, the work will also 
prove particularly valuable for beginners. 
Contents: Historical: Arms—Military, Target, Pocket; 
Ammunition; Sights; Position; Target Shooting; Re¬ 
volver Practice for the Police; Pistol Shooting for 
Ladies; Clubs and Ranges; Hints to Beginners; Selec¬ 
tion of Arms; Manipulation; Position and Aiming; Tar¬ 
get Practice; Cleaning and Care of Arms; Reloading 
Ammunition—primers, shells, bullets, powders, reloading. 
Appendix.—Annual Championship Matches of the U. S. 
Revolver Association; Rules Governing Matches, etc. 
Records of the U. S. Revolver Association. 
In three styles. Paper, 60 cents. Cloth, $1.00. Full 
Morocco, $1.50. A liberal discount to military organiza¬ 
tions and shooting clubs on orders of ten or more copies. 
FOREST AND STREAM PUBLISHING CO. 
mm 
Stdel Fishing Rods 
hold big fish records. Their flexibility, strength 
and dependability are simply marvelous under 
the «traia of rough work Nevertheless they are 
beautiful and artistic. Whether you can have 
one or a whole kit of rods you need consider 
none but BRISTOL.” Protect yourself against 
\?J: er ' l ? r Ino i fal rods by always speaking the name 
BRISTOL” distinctly and refusing any not 
having our trade mark on the reel seat. Every 
BRISTOL” guaranteed 8 years. Handy fish- 
hook. disgorger and new catalogue mailed free 
provided you send your dealer’s name. 
1910 Fishing- calendar C19 x 80) one of the 
most artistic we have ever produced a reproduc¬ 
tion i n full color* of an exquisite o ; I painting by 
N. C. Wyeth, mailed on receipt of 25c. 
THE HORTON MFC. CO. 
84 Horton St., Bristol, Conn. 
4. You will find something new 
each week, and the old ads will 
serve as useful reminders in many 
cases. 
5. Don’t forget to drop us a line if 
you want information regarding 
such things as guns, dogs, razors, 
soaps, shoes, automobiles, salad 
dressings, steam heaters, live 
stock, bandages, coffees, flags, 
stockings or scarfpins— 
in fact, if you want anything from 
a steam yacht to a cruller— 
we will get you complete data and 
information without charge of 
any kind. 
INFORMATION DEPARTMENT, 
FOREST AND STREAM, 
127 Franklin Street, New York. 
Uncle Lisha's Shop. 
Lift in a Corner of Yankeeland. By Rowland E. 
Robinson. Cloth. 187 pages. Price, $1.25. 
The shop itself, the place of business of Uncle Lisha 
Cttts, bootmaker and repairer, was a sort of sportsman’s 
Wchangc, where, as one of the fraternity expressed it, 
hunters and fishermen of the widely scattered neigh¬ 
borhood used to meet of evenings and dull outdoor days 
to swap lies.’’ 
Only One 
There is only One Oil Heater for 
the houskeeper who wants the Best. 
By best is meant thorough, all- 
around work and faultless efficiency 
down to the smallest detail. 
This work must be performed day 
after day without fuss and fume and 
without smoke. 
PERFECTION 
Oil Heater 
(Equipped with Smokeless Device) 
No other oil heater in the world has attained the high heat effi¬ 
ciency and the sure smokeless performance reached by this 
splendid achievement of modern science. 
Turn the wick up as high as it will go—there’s no smoke—as low as you 
please, there’s no smell—no fuss. 
In raising, the wick is checked before it reaches the point at which it would 
smoke, by the new, quickly-removed 
Automatic Smokeless Device 
The flame is at its zenith of power, when the wick is locked, thus getting the 
heater’s full capacity. 
The heat is as cleanly as that which comes from a steam radiator—and more 
certain. You may have it just where you want it—beside the window—in the 
library—in the bath room or in the living room. 
Brass font holds 4 quarts of oil—burns 9 hours. Finished in nickel or Japan. 
Various styles and finishes. Damper top—cool handle—aluminum window 
frame. 
Every Dealer Everywhere. If Not At Yours, Write for Descriptive Circular 
to the Nearest Agency of the 
STANDARD OIL COMPANY 
(Incorporated) 
* 
B 
FOREST AND STREAM PUBLISHING CO. 
