Dec. 25, 1909.] 
FOREST AND STREAM 
1005 
KEEPING POSTED 
1. How do you account for the fact 
that during the past two or three 
months we have received orders 
for about 10,000 lines of new 
advertising ? 
2. It must be that advertisers are 
beginning to realize the kind of 
men who read Forest and 
Stream. 
3. We know that many of our 
readers conscientiously read our 
advertising pages. Do you ? 
“NEV-R-LOOZ-EMi” 
HOOKS They are all the name 
uvsvsiw. impHes Impossible for 
Mr. Fish to get away once he tugs at your 
bait. Price 10c. Weakfish size 16c. 
A BIG WEAKFISH CATCH. August 10, 
1908. One day last week Wm. Smith of the Walter Millar Club caught 
37 large weakfish with our “ Nev-R-Looz-’em ” Hooks, without 
losing a single strike. Smith buys all his tackle of us. 41 Do thou like¬ 
wise.” Agents wanted. Also dealers in Guns, Revolvers and Sporting 
Goods. Address KIRTLAND BROS. & CO., 90 Chambers Street, 
(Dept. F. S.), New York. 
The Pistol and Revolver. 
L / A. L. A. Himmelwright, President U. S. Revolver 
Association, Director New York State Rifle Asso 
ciation. 
A handy pocket-size volume of 157 pages of practical 
information covering the entire subject of Pistol and 
Revolver Shooting. This work is strictly up-to-date, 
including the latest development in smokeless powder; 
the 1908 Revolver Regulations and Practice of the United 
States Army, the United States Navy and the National 
Guard; the Annual Championship Matches and Revised 
Rules and Regulations of the United States Revolver 
Association, etc. Besides being a useful, practical hand 
book for the experienced marksman, the work will also 
prove particularly valuable for beginners. 
Contents: Historical: Arms—Military, Target, Pocket; 
Ammunition; Sights; Position; Target Shooting; Re 
volver Practice for the Police; Pistol Shooting for 
Ladies; Clubs and Ranges; Hints to Beginners; Selec 
tion of Arms; Manipulation; Position and Aiming; Tar¬ 
get Practice; Cleaning and Care of Arms; Reloading 
Ammunition—primers, shells, bullets, powders, reloading 
Appendix.—Annual Championship Matches of the U. S 
Revolver Association; Rules Governing Matches, etc. 
Records of the U. S. Revolver Association. 
In three styles. Paper, 60 cents. Cloth, $1.00. Full 
Morocco, $1.50. A liberal discount to military organiza¬ 
tions and shooting clubs on orders of ten or more copies. 
FOREST AND STREAM PUBLISHING CO. 
Stffel Fishing Rods 
hold biff fish records. Their flexibility, strength 
and dependability are simply marvelous under 
the «traiu of rough work. Nevertheless they are 
beautiful and artistic. Whether you can have 
one or a whole kit of rods you need consider 
none hut “BRISTOL.” Protect yourself against 
inferior metal rods by always speaking the name 
BRISTOL” distinctly and refusing any not 
having our trade mark on the reel seat. Every 
BRISTOL” guaranteed 3 years. Handy fish¬ 
hook disgorger and new catalogue mailed free 
provided you send your dealer’s name. 
1910 Fishing calendar (19 x 30) one of the 
most artistic we have ever pr »duced a reproduc¬ 
tion i n full colors of an exquisite oi I painting by 
N. C. Wyeth, mailed on receipt of 26c. 
THE HORTON MFG. CO. 
84 Horton St., Bristol, Conn. Aty 
_f 
-sSlr I 
4 . You will find something new 
each week, and the old ads will 
serve as useful reminders in many 
cases. 
)• Don’t forget to drop us a line if 
you want information regarding 
such things as guns, dogs, razors, 
soaps, shoes, automobiles, salad 
dressings, steam heaters, live 
stock, bandages, coffees, flags, 
stockings or scarfpins— 
in fact, if you want anything from 
a steam yacht to a cruller— 
we will get you complete data and 
information without charge of 
any kind. 
INFORMATION DEPARTMENT, 
FOREST AND STREAM, 
127 Franklin Street, New York. 
Uncle Lisha's Shop. 
Life in a Corner of Yankeeland. By Rowland E. 
Robinson. Cloth. 187 pages. Price, $1.26. 
The shop itself, the place of business of Uncle Lisha 
P«Kgs, bootmaker and repairer, was a sort of sportsman’s 
exchange, where, as one of the fraternity expressed it, 
the hunters and fishermen of the widely scattered neigh¬ 
borhood used to meet of evenings and dull outdoor days 
“to swap lies.” 
| FOREST AND STREAM PUBLISHING CO. 
RaisingTemperature 
depends upon the heater—how 
constructed—whether it gets all 
the fuel-energy or only some of it. 
If the heater is a 
PERFECTION 
Oil Healer 
(Equipped with Smokeless Device) 
the raising of the temperature is 
certain. 
Turn the wick as high or low as 
it will go—there’s no danger, no 
smoke, no smell—just an emphatic 
raising of temperature. The 
Automatic Smokeless Device 
is a permanent check upon carelessness, making the heater 
safe in the hands of a child. Burns nine hours with one 
filling, heats all parts of a room quickly. 
Oil indicator tells amount of oil in the all-brass font. Damper top. 
Cool handle. Aluminum window frame. Cleaned in a minute. Finished 
in Nickel or Japan. Various styles and finishes. 
Every Dealer Everywhere. If Not at Yours, Write for Descriptive Circular 
to the Nearest Agency of the 
STANDARD OIL COMPANY 
(Incorporated) 
