OLDSMOBILE 
An Argument for Aristocracy 
Aristocracy is not an accident. Patrician bearing and 
bravery is a heritage—a 
manifestation of an inward 
The proud lines that distinguish the 
1917 Oldsmobile have been earned 
by the splendid progressive labors 
and ever onward ideals of those who 
have built name and fame for Olds¬ 
mobile ever since the dawn of the 
day of the automobile. They lend 
rightful dignity to this car of higher 
ideals. They add to the pride of 
ownership the superlative gratifica¬ 
tion of distinction. 
The magnificent richness of the 
Oldsmobile appointments—the su¬ 
perb refinements that characterize 
every feature of the 1917 Oldsmobile 
—the masterful sweep of speed that 
streams from its power-packed 
motor, are a// evidences of the 
aristocratic lineage of this 1917 Olds¬ 
mobile. They all are arguments for 
birth-right — an outward 
fineness 
automobile aristocracy—all proofs 
that finer ideals always result in finer 
products, automobiles or anything 
else. 
But—mere phrases do not pre¬ 
sent adequate praises for the 1917 
exposition of Oldsmobile car-aris¬ 
tocracy traditions. An inspection of 
the 1917 master models alone will 
demonstrate the results of 20 years’ 
adherence to lofty aspirations in mo 
tor car creation. This inspection 
and demonstration can be given to 
you by your local Oldsmobile dealer. 
He is ready to show you any of the 
1917 Oldsmobile models—the Eights, 
in Roadster, Cabriolet, Four or 
Seven Passenger Touring or En¬ 
closed Types, or The Light Six. 
The Price Range? $1095 to $1850 
OLDS MOTOR WORKS. LANSING. MICHIGAN 
Established 1880—Incorporated 1899 
