December, 1917 
619 
Winchester Model 12 
Hammerless Shotgun 
Why the 20 Gauge 
is Gaining in Popularity 
Back in the ’90s the 10 gauge was the 
weapon that had the call among American 
sportsmen. 
But as the game became scarcer, there 
came a better sense of sportsmanship. The 
10 gauge yielded to the 12 gauge. 
Today, hunters who are in it for 
“Sport’s Sake” are taking to the light 20 
and 16 gauges—the true sportman’s guns. 
When you carry a 20 gauge, you’re 
playing the game and you earn every bird 
you bring down. 
Quicker action and better 
pattern with the 20 gauge 
In the hands of a good shot, the 20 
gauge has proved almost as effective a 
field gun as the 12 gauge. This is be¬ 
cause in the first place, being lighter, it 
permits of quicker handling; you get onto 
your game faster. 
Then, too, if you’re quick, most of your 
shots at quail, snipe and prairie chicken 
will be at from 15 to 25 yards; at these 
distances the properly bored 20 gauge 
makes its best pattern, while the 12 gauge 
does not open up so as to give the shooter 
the full benefit of its larger load of shot 
until close to 40 yards. 
The 20 gauge [’then can give you as 
good a bag as a 12 gauge if you handle it 
fast and get onto your game quickly. It’s 
a sportier gun to work with. 
A gun that few sportsmen 
can resist 
The nicely balanced model 12, Win¬ 
chester 20 gauge with its slim, graceful 
barrel is a beautiful weapon and has a fas¬ 
cination about it few sportsmen can resist. 
It works smoothly in whatever posi¬ 
tion it is held. 
A man who has used this Model 12, 20 
gauge Winchester, or its duplicate in the 
model 97, 16 gauge —for those who prefer 
a hammer action gun—for a few days of 
shooting, finds it hard to go back to his 
heavier 12 gauge. 
The barrel is the gun 
Men who know guns realize that the ac¬ 
curacy and durability of a gun lie in the 
barrel. On the quality of the barrel de¬ 
pends the quality of the gun. There is ab¬ 
solutely no difference in the standard of 
quality of the barrels on the highest or 
lowest priced Winchester guns. With Win¬ 
chester the barrel is the gun and the single 
standard of quality has been attained only 
by the most unremitting attention to the 
boring, finishing and testing of the barrel. 
The Winchester barrel 
The barrels of the Winchester Models 
12 and 97 have been scientifically bored to 
micrometer measurements for . the pattern 
they 'are meant to make. The degree of 
choke exactly offsets the tendency of the 
shot to spread. Until the pattern proves 
up to Winchester standard, the guns can¬ 
not leave the factory. 
. T be nickel-Steel consrtuction preserves the 
original accuracy forever. The Bennett Process, 
used exclusively by Winchester, gives the Win¬ 
chester barrel a distinctive blue finish that, with 
proper care, will last a lifetime. 
What 
Means 
d Th i S r»T ar ! c on the barrel means Viewed and 
Proved Winchester. This stamp stands for Win- 
chester s guarantee of quality, with fifty years 
ox the best gun-making reputation behind it. 
Every gun that bears the name “Winchester” 
and that is marked with the Winchester Viewed 
and Proved stamp has been fired many times for 
smooth action and accuracy, and with excess 
loads for strength. At every stage of Winchester 
manufacture machine production is supple¬ 
mented by human craftsmanship. It is a test and 
adjustment process. 
It is this care in manufacturing that has pro¬ 
duced in these two lifjht guage models guns tfiat 
have won the admiration of all true sportsmen 
who follow Sport for Sport's Sake. 
Write for details of Winchester shot¬ 
guns, rifles and ammunition 
The Winchester catalog is an encyclopedia 
on shotguns, rifles and ammunition. Every 
hunter should have one. It gives detailed speci¬ 
fications of the Model 12 and describes at length 
the principles on which every one of the world 
famous Winchester rifles and shotguns is built. 
Write today. We will mail you a copy free, 
postpaid. J * 
WINCHESTER REPEATING ARMS CO. 
DEPT. 180 NEW HAVEN, CCNN. 
WINCHESTER 
Winchester Model 97 Hammer Shotgui 
Take-down Regeating Shotgun. Mad 
in IS gauge, weight about 7 3 A lbs.; in 1 
gauge, weight about 7Yi lbs The favorit 
with shooters who prefer a slide fori 
arm repeating shotgun with a hammet 
World Standard Guns and Ammunition 
