182 
FOREST AND STREAM 
March, 1918 
DOUGLASS 
PATENT 
JUNE 16TH 
1908 
OTHER 
PATENTS 
PENDING 
Now is the Time to Select 
That New Casting Reel! 
The choice of a reel is indeed an opportunity for 
thought and “judgmatical” consideration on the part of 
every angler. 
There is a keen and lasting satisfaction in the owner¬ 
ship and use of a thoroughly fine reel, a pride in its 
mechanical perfection and its perfect performance on all 
occasions. By inference it stamps its owner as being past the “novice” or dabster stage in angling lore—one whose opinion 
on angling subjects is worthy of attention. 
Such is the Pflueger-Supreme Casting Reel 
The result of more than half a century’s experience in the making of fine reels, combining more desirable special features 
than any other casting reel, we confidently believe we are offering something superior to anything else on the market today. 
The Pflueger-Supreme presents in perfect combination the desirable features of “level winding,” “free spool,” “quadruple 
multiplying” and “anti-back-lash” reels. And withal it is at once artistic in design, simple and sturdy in construction and of 
infinite durability. 
The level-winding device is positive in operation and of simple construction. Nothing to get out of order or requiring adjustment. Metal 
incased to be positively sand and water-proof. Works only when reeling in, falling out of the way and remaining stationary when casting, 
avoiding frictional wear on the line and on the level winding mechanism. 
The free spool attachment is a refinement over other similar devices. The gears are always in mesh. This avoids all possibility of stripping 
the teeth as in the “throw in and throw out” device commonly used for this purpose. In the “Supreme” the clutch automatically takes hold 
when reeling in and lets go when casting. 
The anti-bac\-lash mechanism is contained within the reel, attached to the back plate. It automatically thumbs the spool and stops it the 
instant the bait strikes the water. By use of the adjusting screw with dial regulator, the angler may quickly adjust to exactly the amount of tension 
required for his own style of casting. The tension can also be thrown off entirely when desired, making the reel an open free spool and level winder. 
The Pflueger-Srupeme will hold from 60 to 100 yards, according to size line used. 
A chamois leather bag and a chamois-lined, hinge cover, sole leather case is supplied with it, so the reel may be kept in perfect condition 
during “closed seasons! 
From your dealer or direct from us if dealer has not got it, price $20.00. 
Salt Water Anglers—Here’s the 
Reel You Are Waiting For! 
Salt water fishermen are even more exacting in their demands 
upon a reel than their fresh water brothers. 
The very nature of the sport and the conditions under which it 
is enjoyed—the salt water, the ever-present sand, the surging and 
battling of big game fish, exposure to bad weather—all put a tremend¬ 
ous strain upon tackle and equipment, and especially upon a piece of 
fine mechanism like a reel. 
Realizing these conditions, and from experience knowing that a 
single faltering from perfect performance by his reel can easily mean 
the losing of a game fish trophy the angler has travelled across a 
continent and spent much time and money to secure, we have de¬ 
voted endless care to the design and building of our 
Pflueger-Avalon Salt Water Reel 
The Pflueger Avalon has been tested over a period of years in 
every section of America where salt water angling is enjoyed. It 
has been developed and refined step by step in design and work¬ 
manship until it finally satisfied us —which means we are ready to 
put back of it our good name and reputation in the confidence that it 
will more than satisfy you. 
The Pflueger Avalon is made of finest quality German silver, satin finished, hard rubber discs interleaved with German silver. Patented leather 
thumb brake, adjustable back sliding click, phosphor bronze generated spiral tooth gears, phosphor bronze bearings, steel pivots. We will positively 
guarantee this reel to meet every demand incident to landing any of the salt water fishes, be the^ heavy or light. 
The Pflueger Williams Drag Handle is adjustable to any desired tension with the “Knuckle edge” adjusting screw cap, and this, too, while 
the fish is in play. With our “disappearing drag handle stop” the drag handle can be stopped or not as desired. Impossible for drag handle 
to work loose or drop off. Made in eight models, as follows:— 
Yards 
Pillar 
Disc 
Price 
No. 
Yards 
Pillar 
150 
2M inch 
2 M inch 
$26.25 
2729J3 
350 
2M inch 
200 
2H inch 
3 inch 
27.30 
2729 M 
400 
2 M inch 
250 
2H inch 
3 M inch 
29.40 
2730 
450 
2 M inch 
300 
2 l A inch 
3^2 inch 
32.00 
2730 % 
500 
2H inch 
See it at your 
dealer’s, or 
order direct if dealer does not have 
Disc 
4 inch 
AM inch 
4*2 inch 
4 >3 inch 
Price 
$34.10 
38.35 
47.25 
49.35 
How to Secure Pflueger “Bull Dog” Fishing Tackle 
We prefer to have Pflueger tackle purchased through your sporting goods or tackle dealer, because we are more sure of yoi 
faction if you examine goods before buying. However, where dealers (are out of stock, or—in rare instances—where the Pfli 
carried at all, we will be glad to fill orders sent with remittance direct to us, goods sent 
promptly and postpaid, delivery guaranteed. 
Every angler should have a copy of our catalog. No. 37. This is the most com¬ 
plete book of fishing equipment ever brought out, including over five thousand 
different articles, for deep sea, harbor, shoal, river, lake, stream or mountain 
torrent fishing, described and illustrated by over twenty-five hundred drawings 
and photographs, many in colors. The book contains four hundred pages and is 
an inch thick. 
Owing to the high cost of paper stock our actual cost is close to one dollar per 
copy , so in order to confine the number of catalog requests to persons genuinely inter¬ 
ested, we are putting a price of 25 cents per copy on it,which price only partially covers 
the cost. Send 25 cents in stamps today and your copy will be mailed at once. 
ENTERPRISE MFG. CO. Dept. 21, Akron, Ohio 
our complete satis- 
lueger line is not 
you buy tackle at your dealers, 
^ insist on seeing the 
Pflueger “Bull Dog*' 
4 trademark on every article 
you buy. It’s there for 
yout protection—so that 
you may know that the 
goods are right and backed 
and guaranteed *T vithou 
"Sv*. time limit” by the 
Pfluegers. 
