Heddon Rods 
109 Winners A 
101 on all other 
WoodenBaits 
comtiinecl 
ri on 
Miscellaneous 
Rods 
39 on BucVitails and 
Home-made Baits 
13 on 
Artificial Flie3 
inuary, 1923 
95 on 
Live Barts 
Heddon Baits 
1Q7 Prize 
I Winners 
i on all makes 
| of Non-wood Rods 
[combined.. 
HowHeddon'I&ckle Has Dominated in 
11 Years of‘TIELD AND STREAM”Magazmes 
Prize Bass Contests “ 
S TUDY. Analyze. Compare. Grasp the tremendous significance 
of proof like this—its conclusiveness—its guidance-value to your 
future tackle choice. 
Field and Stream magazine’s annual Prize Contests for largest bass are the 
nation’s angling classic — recognized as the most representative, decisive and 
widely entered court of fishing results in America. 
For eleven solid years in this nation-wide arena where are pitted every extreme 
of skill and luck, certainty and uncertainty, Heddon tackle has consistently 
maintained leadership — by unparalleled margins — over every other make or 
group of tackle that can fairly be brought into comparison. 
In these prize records Heddon Baits assert a 35 per cent lead over all other 
wooden baits combined! Heddon winning Rods out 
strip by 60 per cent all other split bamboo rods put 
together — and are only behind a combined group 
of rods of other material that enjoyed the equiva¬ 
lent of many years start before Heddon Rods 
appeared on the market. 
These are known results—cold, stubborn records 
that admit no doubt or dispute. Their double mess- 
_ I age—the almost universal adoption of Heddon Baits 
and Rods by America’s expert anglers, and 
the outstanding superiority of this tackle in 
the crucial tests of practical fishing—drives 
straight to the heart of what your tackle 
choice should be. Heddon — your main¬ 
stay Baits. Heddon—your Rod 
of final trust. Heddon—the 
The book of Heddon 
Baits, Rods, Reels 
and Lines is free 
and you will like it. 
James Heddon’s Sons, Dowagiac, Mich. 
Fishing 
Tackle 
Wm. Croft C& Sons, Ltd., Toronto, Can. 
Exclusive Canadian Representatives 
