I 
In writing to Advertisers mention Forest and Stream. It will identify you. 
100,000 
T HERE are over 100,000 South Bend Reels in actual use. 
Over 100,000 anglers, by the rigid tests of actual fishing, 
have tried, have proven South Bend Reels. What finer testimonial 
—what greater acknowledgment of perfection could be given? 
They’ve stood the gaff—the gaff of not one, but many season’s 
hard usage; over 80,000 South Bend Reels have been in use 
longer than one season. That alone bespeaks their dependability. 
The two features most desired for bait casting are combined in 
the South Bend Level-Winding Anti-Back-Lash Reel It is level¬ 
winding, it is anti-back-lash. No other reel successfully offers this 
patented combination, which assures greater fishing possibilities 
through more and better casts. 
Back-lashes, snarls and tangles are entirely eliminated with this reel; and 
on the retrieve your line automatically winds perfectly smooth and even. 
There is no continuous drag whatever to retard your cast—the brake action 
applies only when line slackens at end of cast. 
South Bend Reels are guaranteed without time limitation 
against defective workmanship, material or design. We 
will replace all broken parts or rectify any defect not due 
to misuse or neglect. We further guarantee this reel to 
fulfill all we claim. Book 
Our book,“Fishing, What Baits and When,” gives 
detail description of these reels, also other angling 
hints and information. Send a postal. 
dependable tackle 
by all <Anglers 
No. 1200 South Bend 
Level-Winding Anti-Back-Lash 
Casting Reel 
Price $25.00 
The trade-mark 
known for 
January, 1923 
The South Bend Anti-Back- 
Lash Reel—same specifications 
excepting the level-wind, as 
the South Bend Level-Winding 
Anti-Back-Lash Reel. 
Price $12.50 
The South Bend BASS - 
ORENO (below) has reputa¬ 
tion as the “greatest fish-get¬ 
ter made.’* 16 different colors. 
"t k 
. 
SOUTH BEND BAIT CO. 
10225 High Street South Bend, Ind. i 
