South Bend SURF-ORENO No. 963. A 
surface bait most effective for bass and 
other game fish. In 12 colors. 
South Bend PIKE-ORENO No. 975. A 
deep trolling, wobbling type of bait for 
wall-eye pike and other game 
fish. In 10 colors. 
S£2l coMP^Si 
The trade-mark 
known for 
dependable tackle 
QUALITY TACKLE 
by all Angle 
rs 
South Bend 
BASS-ORENO 
(supplied with either 
Treble or Single hooks) 
•v 
f . 
No. 1131 South Bend 
Anti-Back-Lash Reel 
Price $12.50 
xjtxmons (Stand-bps 
W HEREVER you may go—whatever waters you may fish 
—you will always find anglers who know and have a 
high regard for, the famous Bass-Oreno and South Bend Anti - 
Bach-Lash Reel. They speak of them as “stand-bys,” and stand¬ 
by as an angler says it has but one meaning, “fish-getter” 
The Bass-Oreno is a sure fish-getter, not only of bass, but muskel- 
longe, pike, pickerel, many salt water species and even trout. 
Its patented groove-head design — many times imitated, but 
never equalled—is responsible for the minnow-like, wobbling, 
diving action of the Bass-Oreno, so irresistible to game fish. 
Over one million Bass-Oreno and Babe-Oreno (smaller size) baits 
sold, indicates their popularity among bait-casting anglers. 
To thousands of anglers who use the South Bend Anti-Back• 
Lash Reel has come the realization of bait-casting 
accuracy. Through its patented anti-back-lash 
feature “thumbing” is not necessary; back lashes, 
snarls and tangles are eliminated. 
Quaranteed <without time limitation against defective 
workmanship, material or design. All broken 
parts will be replaced—any defect will be rectified 
—if not due to misuse or neglect. We further 
guarantee this reel to fulfill all that we claim. 
“Fishing What Baits and When,” tells more about 
these two “stand-bys” also other South Bend Baits. 
Contains expert angling information. A postal gets it. 
The South Bend Level-Winding Anti-Back- 
Lash Reel, is level-winding and is anti- 
back - lash. A patented combination 
which assures greater fishing possibilities 
through more and better casts. Price $25. 
ebruary, 1923 
SOUTH BEND BAIT CO. 
_10227 High Street • South Bend, Ind. 2 
In writing to Advertisers mention Forest and Stream. It will identify you . 
