Callmac Bass Bug. A 
no-slip,cork body float¬ 
ing bug. 24 patterns, 
either TD Eye or 
straight ringed. 
The BABE -ORENO 
in design and action 
like the Bass-Oreno, 
only smaller size. Sin¬ 
gle or treble hooks. 
The BASS- ORE NO. 
'Supplied with either 
single detachable or 
treble hooks. In 15 
different colors. 
The Midget SURF- 
ORENO. Makes ’em 
hit on the surface. 12 
standard colors. 
FUZZ - ORENO 
Fly Spinner. 
Rough body buck- 
tail fly untrimmed. 
12 colors. 
every one of'em 
T HERE’S a bass-getting reputation , built 
by performance, back of every plug, 
bug or fly here shown. 
First of all there’s the Bass-Oreno, peer of them 
all-as a bass-getter. Over a million Bass-Oreno and 
Babe-Oreno (smaller size) baits sold, attests to 
their popularity and fish-getting merit. 
There’s the Surf-Oreno, a top water or surface 
bait, equally effective as a bass-getter, especially 
for early season casting and night fishing. 
Fly-casters for bass have in the Feath-Oreno 
(Ben Winchell design) and Teas-Oreno two new 
and most effective lures for fly-rod bass fishing. 
Other recognized bass-getters are the famous 
Callmac Bugs, the Fuzz-Oreno Fly Spinner and the 
Tandem Spin-Oreno. 
“ Fishing—What Baits and When” — our book will 
prove helpful in selecting bait-casting bass lures. 
Gives valuable fishing information and hints. A 
postal gets it. If interested in fly-rod fishing ask for 
our book “Fly Rod Lures.” Sent Free. 
TEAS-ORENO. 
a combination 
buck-tail hair and 
feather fly. Made 
in 3 patterns. 
FEATH-ORENO 
Minnow. Original 
Ben Winchell de¬ 
sign. No-slip cork 
body. 12 standard 
patterns. 
The TANDEM 
SPIN-ORENO 
for casting, troll* 
ing or spatting. 
In 2 sizes—414 or 
6 inch. 
7 he trade-mark 
known for 
dependable tackle 
by all Anglers 
QUALITY TACKLE 
No. 1131. South Bend Anti-Back-Lash 
Reel, for perfect casting. No back-lashes, 
snarls or tangles. Price $12.50. 
SOUTH BEND BAIT CO. 
10231 High Street • South Bend, Ind. 
In writing to Advertisers mention Forest and Stream, 71 will identify you. 
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