The SURF- ORE SO. 
A proven Muskie sur¬ 
face bait. 12 colors. 
The PIKE - ORE MO. 
A deep traveling bait. 
For Pike or Muskie. 
10 colors. 
The MUSK-ORENO. 
Casting or trolling — a 
getter. 12 colors. 
The TROLL-ORENO. 
Trolling bait for Musk- 
! e , or Pike 6^ inch 
body. 12 colors. 
No. 768A Muskie 
Buck - tail Troll¬ 
ing Spoon. Extra 
heavy thruout. 
or every oait and lure shown on 
this page is a reputation —a reputation 
for getting Muskie. 
It’s a reputation of years. Season after 
season they’ve taken Muskiethesizeofthe 
22 pound battler here pictured. They’ve 
taken them in the thirties—the forties 
— even as large as fifty-four pounds. 
South Bend ORENO wooden baits have 
proven irresistible to Muskie, Pike and 
other game fish through a peculiar,wob¬ 
bling, diving action all their own. South 
Bend Buck-tails are equally effective as 
fish-getters, by reason of the life-like 
effect they attain in water, due to being 
made of genuine buck-tail hair They’re 
the original Buck-tails. 
Casting or trolling —whether they’re hitting on 
the surface or beneath—whether 
they’re striking plugs orbuck-tails, 
theseSouthBendlureswillget’em. V 
Write a postal for “Fishing 
No. SB Buck-tail 
Gang. Tandem 
Spoon. Extra 
heavy thruout. 
No. 1686A Muskie 
Buck-tail Costing 
Spoon. In 12 differ¬ 
ent colors. A 
No. USSA Oreno 
Red Ibis IVeedless 
Fly Spinner 
— What Baits and When” 
Gives valuable fishim 
information. Shows com 
plete South Bend line. 
QUALITY TACKLE 
The trade-mark 
dependable tackle 
by all Anglers 
Mo 1X00 South Bend Level-Winding Anti-Back-Lash Reel 
A combination of proven excellence for Muskie angling. 
SOUTH BEND BAIT CO, 
10235 High Street • South Bend, Ind. 9 
Pfl r | B 
SISrs / IS 
mv% 
\ W 
