Understand 
What'Vbur Rod 
Should Do 
Heddon Level-Winding Casting Reel De Luxe 
onVbur 
Fishing Wishing 
N OT all the golden moments of 
of your day o’dreams must wait 
on the caprices of the elusive 
fish. Part of them—the part that you 
can realize every time you go to the 
waterside—lie in the wondrous joy 
of ownership and use of fine tackle. 
Give your appreciation rein. Actually 
own a Heddon Level Winding Reel 
that will make this part of your fish¬ 
ing wishing come really true. 
For this is a reel built lovingly and 
understandingly to serve you as a 
staunch and unfailing ally through 
long years of faithful companionship. 
Its standards are not those of other 
reels of level-winding type. In design, 
material and finish, in nicety and pre¬ 
cision of workmanship, in the vital 
points of silence, light-running and 
long wear it is beyond all comparison with 
reels of ordinary commercial construction. 
Own it. Care for it. Treasure it as a part of 
your fishing ideals, for it is one of those rare 
possessions whose worthiness is to be meas¬ 
ured more in the subtle terms of appreciative 
ownership than the dollars and cents of cost. 
James Heddon's Sons Dowag^cT^ich 
ishing 
H AVE you ever watched 
an expert [caster meas¬ 
ure the qualities of a 
rod? Do you know what he 
is judging by, and do you 
know how to apply these 
standards to your own casting? 
Split 
Bamboo 
Heddon 
Casting Rods 
have met with the require¬ 
ments in advance. Split bam¬ 
boo for lightness with ade¬ 
quate strength; the lithe 
springiness needed for rod 
casting instead of arm casting. 
Perfect balance and the beau 
tifully graded taper making 
the “progressive bend” that 
takes the strain of both cast¬ 
ing and fish-landing in a per¬ 
fect arch of strength. 
Ferrules fitted to velvet 
smoothness. Guides and top 
tip of special non-line-catch¬ 
ing design. 
Fine points? Yes because they 
are the distinctive Heddon 
points—put there because we 
know that is how rods should 
be made. Be satisfied with no 
less. Your dealer will show 
you the right weight and length 
for your needs at $6 to $30. 
Tackle 
Heddon Made — WeJJ Made” 
Free 
The Heddon 
Fishing Book 
Send for your copy of the 
most informative tackle 
book ever printed. Shows 
you Heddon equipment in 
colors, beautiful plates of 
fish and scientific sugges¬ 
tions for effective fishing. 
Wm. Croft & Sons, Ltd., Toronto, Can., Sole Canadian Representatives 
Flexible-Triple Acting 
Page 259 
Heddon- Stanley 
Weedless Pork-Rind Minnow 
Basser Erratic Single Hook 
In writing to Advertisers mention Forest and Stream. 
It will identify you. 
Wilder-Dilg 
Feather Bass Fly 
