The Heddon-tied 
qpHE Wilder-Dilg lure is made up 
■*" from a light enameled cork body, 
brilliant eyes, a ruff of various col¬ 
ored hackle and fin-and-body-feath- 
ers that impart the curious rolling, 
dipping and surface-seeking throes 
of a wounded minnow, together 
with a single non-twisting hook of 
correct shape and size. 
These patterns, constructed and tied 
by Heddon, are the only authorized 
version of the inventors, Dr. B. F. 
Wilder and Mr. Will H. Dilg, and 
are the only designs wholly carry¬ 
ing out their scientific and practical 
principles. 
wil d er-Dilg 
Cork Bodied Feather Lures 
T HIS is the wonder lure, imitating the action of a 
wounded minnow, that last year swept the coun¬ 
try with its wildfire success in fly casting for Bass 
and Northern Pike. Never in our history of bait making 
have we received such unanimity of report as on certain 
qualities developed by this lure. Literally hundreds of 
letters emphasize the same points of extraordinary suc¬ 
cess in supposedly “fished out 1 waters, unaccountable 
vigor and smashing violence of strikes, the gamy fight- 
ing qualities and proportion of landed strikes brought 
out by its single hook effectiveness. 
And not only that, contrary to all experience with bass 
flies of ordinary pattern, the catches ran uniformly to both 
greater numbers and record breaking size of fish. 
Even if you are not a fly caster, the privilege of using 
this bait alone makes it worth your time and patience 
to take up this sporting phase of angling. 
And as for the old timers—you’ll find Wilder-Dilg’s in 
practically every kit. 
Now in Trout Size 
Bass Size in 12 patterns, 
including both standard 
and original effects. 
Length 314 inches. No. 
1 O’Shaughnessy hook. 
Trout Size in 6 
patterns, length 
2 inches over all. 
No. 6 O’Shaugh- 
nessy hook. 
Either Size—each 75 cents 
In answer to insistent demand, exquisite 
Heddon craftsmanship has now produced the 
same design and wounded, rolling princi¬ 
pled dainty miniature size for trout. These 
lures are indescribably attractive in color 
and wholly unique in tempting action and 
effectiveness. 
Free Booklet and Color Sheet show all patterns in full detail 
and correct colors, together with the inventors’ fascinating 
story of the experiments and results which led up to these 
marvels of luring and hooking certainty. Your copy is Free. 
James Heddon’s Sons, 
Do wag iefc, Mich. 
ion S * 
Ihi Freshwater Game Fishes 
dSoBt 7i*ken by 
^ Bait Casting ■ 
i ¥ 
- ^Heddon 
mi 
"Heddon Made — Well Made" 
Wm. Croit (»&» Sons, Ltd., Toronto, Canada Sole Canadian Representatives 
end this coupon for your free copy of Heddon 1923 literature describing Bait Casting 
ackle and embodying the most informative and interesting contribution yet made to 
ackle Science — the Heddon Chart of Qame Fish and Scientific Bait Selection — 
U in actual colors, with correct names and authoritative information on game fish. 
( »undR cv|j]b 
James Heddon’s Sons 
Dowagiac, Mich. 
I Send literature describing Heddon Goods with free chart of Game | 
Fish and Scientific Bait Selections. 
Name. 
8 
8 Address , 
Town and 
State _ 
Isaac Goldmann Company, Printers, New York 
