Higher Velocity — 
Greater Striking Force—Quicker Mushrooming 
T HE new US Improved Thirty- 
Thirty cartridge carries a full-weight 
170-grain bullet developing a muzzle 
velocity of 2125 feet per second and a 
striking energy of 1707 foot-pounds. 
This deadly combination of weight, 
speed, and striking force results in 
longer range, lower trajectory, and 
quicker mushrooming. It puts your 
30-30 rifle in the high-power class. 
Your dealer has these cartridges, 
or can get them for you promptly. 
Insist on the new US Improved 
Thirty-Thirty with the 170-grain 
bullet—the cartridge with real killing 
power. 
Write for circular descriptive of 
these remarkable new cartridges. 
UNITED STATES CARTRIDGE CO., Ill Broadway, New York 
General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Louis, 
Cincinnati, San Francisco; United Lead Company, New York, Philadelphia; National Lead and 
Oil Company, Pittsburgh; James Robertson Lead Works, Baltimore; Mer ^ ha Jlts Hardware^Special* 
ties, Limited, Calgary, Alberta; Hingston-Smith Arms Co., Winnipeg; John Hallam, Ltd., Toronto. 
IMPROVED 
