Vol. XVIII, No. 10. 
SYRACUSE, NEW YORK 
February 1917 
SUBSCRIBERS, ATTENTION! 
HE EDITOR does not enjoy greatly the idea of continual appeals to 
subscribers to take a personal interest in adding to the circulation of 
Keramic Studio. It savors too much of begging and would seem to 
indicate a failure on her part to make the magazine sufficiently popular 
to support itself without special effort. But present conditions make it 
imperative that our subscribers exert themselves if they wish to escape 
the necessity of paying $5.00 a year for Keramic Studio or going without 
the only magazine which keeps them a.u courant with every move in the 
world of ceramic decoration, and which ALONE has worked for them 
these EIGHTEEN YEARS. 
Magazines, and even newspapers, all over the country, are being forced, one by one, by 
the steadily increasing cost of publication, to raise their subscription price to avoid going to the 
wall. Keramic Studio will certainly not be forced to the wall, but we are driven by conditions 
and by the failure of our subscribers to PERSONALLY aid us in increasing the subscription 
list, to issue what might be called in the current parlance of this time of political and other 
crises, an "ultimatum". 
"We have had numberless letters from subscribers telling us how they enjoy and appreciate 
Keramic Studio, especially since the new arrangement of page editors, but hardly one has 
accompanied the letter with that support, at the present moment of greater import than praise, 
a NEW subscription besides her own. 
Magazines, the subscription price of which has been up to now $4.00 a year, Country Life 
in America and others, are announcing an immediate raise to $5.00, and Keramic Studio will 
have to follow suit, if it is to continue to give its readers the help and information of former years. 
We will give our subscribers one more chance. Unless there is a radical increase in the 
subscription list from present indications, the price of Keramic Studio will be raised with the 
May issue to $5.00 a year. All subscriptions before that date for one, or even two years, paid 
in advance, will be accepted at the present price of $4.00. If EACH SUBSCRIBER would 
pledge herself to send in ONE NEW SUBSCRIPTION beside her own before that date we 
would not have to raise the price, but would try to tide over this period of inflated prices until 
they go down and until we see if we can safely rest on the present basis. 
We put it UP TO YOU fairly and squarely. We have done everything in our power to help 
you and you must realize this truth if you have a fair mind. You owe us the help that is in your 
power to give. A little exertion, a little PERSONAL exertion, and you help us over the crisis, 
you help yourselves and you help the new subscribers, who will certainly be more than grateful 
to you for putting them in the way of receiving the help of Keramic Studio in their work. Will 
you, EACH, do what you can? If you secure more than one new subscription, that will balance 
those who are really unable to secure one, and then, too, there are premiums for extra subscrip- 
tions. 
Will you help us? Will you help yourselves? Will you help other decorators? Will you? 
We mean YOU ! 
