THE INTEENATIONAL EXHIBITIOIT OP 
peuits ahd plants. 
The Hortioultviral Department of the 
World's Exposition atNewOvleans, to be held 
next .dnter, im. oow been ^ 1 / 
and placed under the direction of Mr. Paike 
Earl of Dlinois, Hon. P. J. 
Georgia, and Charles W. Garfield of Michi¬ 
gan. A more efficient committee could not 
be selected in om-. entire domain, and the 
consent of these gentlemen to servo in this 
capacity is in itself a guarantee of success. 
The managers expect to secni-e an Inter¬ 
national Exhibition of Fruits and Plants 
which will be of the greatest value to all of 
the vast interests connected with horticnlt- 
nre. To provide proper facilities for so im¬ 
portant an exhibition, they have erected a 
large and beautiful Horticultural Building or 
Conservatory, the walls and a large portion 
of the roof of which are covered with glass, 
and specially adapted to the exhibition of 
both fruits and plants. This building is six 
himdred feet in length, with an average 
width of one himdred and fourteen feet. It 
will furnish table room for twenty-five thou¬ 
sand plates of fruit, and forty thousand feet 
of space for the exhibition of plants. Apart¬ 
ments with suitable heating arrangements 
for the care of greenhouse and stove plants 
will be provided. 
Extensive space has also been assigned to 
this department in the beautiful grounds adja¬ 
cent to the Horticultural Building, for the 
planting of large exhibits of trees and plants. 
The Government of Mexico will fill five acres 
or more of this space; the States of Central 
America, the State of Florida, and, itishoped, 
many other States and nations, will here 
occupy spacious grounds in the exhibition 
of their sylvan and floral wealth. 
The managers tender their assurance that 
this exhibition will be managed throughout 
in the most liberal spirit, and with the ear¬ 
nest desire of securing an unprecedented 
opportunity for the exhibition, the study, 
and the comparison of a wider range and a 
greater wealth of agricultural products than 
have been hitherto gathered together. 
All communications and inquiries .should 
be addressed to the Chief of this Depart¬ 
ment, Mr. Parker Earl, Cobden, Ills. The 
exhibition will open December 1, 1884, and 
continue not exceeding six months. 
Second 
„ew and deserving floye^ .^wbition 
Third. To have each t 
of the annual meeting 
at 
of the 
SOCIETT OP AMEEIOAN PL0EI8TS. 
During the recent session of the Associa¬ 
tion of Nurserymen, held at Chicago, at 
which a large number of loading florists were 
present, a society with the above title was 
organized. 
It was stated that the number of florists 
engaged in the legitimate business of rais¬ 
ing flowers was nearly ten thousand. That 
dealers and those engaged as decorative 
florists, and those connected with the 
branches of the profession, and whose inter¬ 
ests also are to be considered by the society 
arc nearly five thousand. The spontaneous 
response to the question as to whether a 
society of the kind was desirable, loft no 
doubt ns to the future of the society. Its 
objects were briefly stated as: 
the time 
^ The Mnual dues formembership “J 
and the fii-st regular meeting will be held 
Cineinnatiin Aii^ist, 1884. rpjjorpe, 
gU Chl»g., GK, 
E G. Hill. Kichraond, Ind., Seciotaiy. 
With the rapidly increasing impoi 
floriculture throughout the land, sue i 
eiety seems to be capable o / ® 1 
mense amount of good not only m 
of its members but in the Pi’o^^tion and 
development of refined I'orticul iiral tas e 
generally; and with so able a board of officers 
as the gentlemen elected to lead it, e 
society can hardly fail to become a grand 
success. __ 
AMEEIOAN ASSOCIATION OF NtJESEEmEN. 
Mr. Peter Henderson’s paper on Adver¬ 
tising, read before this society, and from 
which we quote the following, deserves the 
careful attention of advertisers, as the art of 
advertising is understood by comparatively 
few, while every one who has something to 
sell is anxious to learn it. 
“ Long ago,” said Mr. Henderson, “ I came 
to the conclusion that unless the advertiser 
has something to sell of which he has the 
exclusive control, and something that a 
large portion of the community wants, the 
amount invested will never be returned to 
him in profits the year it is invested. In 
other words, if $ 10,000 is invested in .ad¬ 
vertising Trees, Plants, or Seeds, the profits 
resulting in sales from such advertising is 
not likely to be $ 10 , 000 , x^robably not 
$.5000, the first season. But there is no 
doubt that advertising, judiciously and per¬ 
sistently done, will pay, always provided 
that the goods offered for sale are sold at a 
reasonable price, and are true to representa¬ 
tion. The public, .appiirently, aro easily de¬ 
ceived, but they will not long submit to 
humbug. The enterprising peddler of the 
bulbs of “Blue Dahlias” and “Bed Tube¬ 
roses,” or of the Apple-trees that produce 
Apples as big as Pumpkins, knows enough 
never to try the same game twice in the same 
district, and is forced to find his gnlliblo 
flock continually in now pastures. But al 
though it is my belief that few advertisers 
ever get the money invested in advertising 
back the first season, yetthere is no question 
but that persistent advertising, judiciously 
done, over a period of ten, or perhaps even 
five years, will never fail to pay, always nro 
tlilft/’”''' "'r «'^logitimato mio 
that the goods sold aro as good and cheap as 
are offered by men who do not advertise fm- 
the reason that when the article advertiso” 
attracts a customer, if he finds that the g„S 
ho received aro satisfactory, the channi 
more than equal that you wilt hold him for ” 
gi.eat points to discover—what are th 
mediums and the best means ? It ig * 
vvays the largest subscription list that v 
about the best results. All depends ’^®* 
whether the paper circulates among the T" 
of people who want the, goods you hj *** 
offer. The different branches of our nJ. 
si on often throw their money away for 
of knowledge in this particular. If 
you have 
expensive articles of luxuiy to sell, a n 
of one hundred thousand circulation am 
t,ke working classes will not give gg 
results as one having a circulation of ^ 
thousand among the more well-to-do clas^* 
while a cheap article of utility might 4 
better among the one than the other. 
“Although in advertising, as in neatly 
everything else, all of us imitate more ot 
less the methods of our predecessors, still 
the man wlio has fertility enough to use well! 
judged original methods, other things heing 
equal, will certainly get ahead of the man 
who is simply a slavish imitator. Thisisnot 
only true in advertising, but it is true in 
nearly all the methods of husiness operations, 
The beaten tracks are too plain to he seen, 
.and consequently competition comes in, and 
tlie profits are reduced. But when men are 
gifted with originality or fertility of ideas, 
they are enabled to take short cuts that 
lessen labor and attain the same results. 
Following in the tracks of another requires 
neither energy nor enterprise; and when a 
man indolently follows in the wake of an¬ 
other, whether in advertising or in anything 
else, rest assui'ed that it will only be by 
some rare chance that he ever gets even 
abreast in tbe race.” 
MASSACHUSETTS HOETIOULTUEAL SOOIETI. 
The July exhibition was good in all de¬ 
partments, and the large number of visitors 
was especially noticeable. Mrs.. Margaret 
Parker exhibited flowers of l^ehinibimn spe- 
ciosum, the Sacred Lotus of India, and Limno- 
charis Hmnholdiii, or Water Poppy. Mrs.P. 
D. Richards presented another collectionrf 
native plants, making, in all, one hundred 
species exhibited by her the present season. 
John C. Hovey shoived a new double Amary 
lis from Japan, and Convolvulus frp/opM'"*' 
from Now Mexico. Joseph Tailby exhibite 
a finely flowered Orchid ( Brassia verrueosah 
and Hon. Marshall P. Wilder the new Rose 
raised and named for him by the a ^ 
lamented Henry P. Ellwanger. It is c* 
form, color and, fragrance and by its * ^ 
blooming gives indications of 
conlimious bloomer. Mrs. E. Wood « 
tributod a handsomoly arranged vase 
flowers, and E. ,H. Hitoliings a 
Vicer uristinum. The bouquets of S'voo • 
from J. H. Woodford wore much 
All tlio fruits of tho season —Rasp 
Currants, Blackborrios, Goosoberrios, 
early Pears—wore roprosontod.by 
mens; of Goosoborrios, very largo ®P®®' 
of Spoodwoll wore shown by Warren 
and Wliitosmith by Mrs. E. M. Gill- 
In tho vegetable gons, 
noticoablo exhibit was by B. K. Bliss 
of Now York, of vinos of Bliss’ Ahum 
anil Bliss’ Evorboaring Poas. One 0 ^^ 
torinor boro sovonty-ono pods, and . 
that you have to soli. 
‘The ways ot advertising 
wo nearly as 
rorinor boro sovoniy-ono poua, •••— , jJjq 
the latter sovonty-llvo, and another (, 
latter kind), which was not oou« ® 
thought to liavo a hundred fot^ 
Society’s Silver Medal was awar ....i va 
