fee meet Va\fe^u\ 
•\o\ja\i\c c\\\-vVo'\i-u\e(;v\, 
>»om'a, “^ov •\4out\\ oc. oU 
■W^a'U 0,; 
a(i(i. 
your 
SUB ROsX" 
■O-os, wo ohcorCully ,„i|„it,, 
I Hint; Jowoll StrnivluMTy cut, wns i,,;,. 
i„ a part 01 tlui oiliU,,,,. A l,rilli.„t |,riuui 
tliouslit lu>. know Straw],eiTioK |„.|i,., 
,ho editor, ami in our nl,sonuo just ti,,p,,a tiio 
cut over. Wo saw tlio blunder just as lio was 
flattering hinisoli: tbat Iw luul don., a s.ua'rt 
thing, and tlio Jowoll was put „„ i,., 
setting. Unfortunately, between (uirselves 
some of tiioso faulty copies gm, into tlip 
hands of kindly nion who will criticise a 
fault wiiere tiicy wonkl never dream of 
praising a virtue, aiul have sought to make 
our cars tingle at their comment. But, 
dear youths in journalism, our skins are 
tough. Pelt away with your mustard-seed 
shot. ^Ve don't care. J.ook out for 
glass houses, thougii. 
^ * -if. if. 
A re Messrs. Vaughan and Thori)e boycott 
ting? 27ie Ai/ic-m'ua f<’toW 6 < advises tbat 
seedsmen should not adiertise in papers 
which oft'er seeds and plants as premiums, 
and argues concerted action to this end. Veri¬ 
ly that is brilliant. How would you like 
to have all seedsmen and florists refuse to 
advertise in The Florist because its owners 
make a business of selling seeds and plants 
to its readers'? The cases are virtually the 
.same. The premium seeds and plants are 
really sold, though at a lo\i- jirice, in combi¬ 
nation with the papers ofl'ering them. Glass 
houses, friends! Boycotting is bad business. 
* * « * 
O ne valued reader—valued because he is a 
subscriber!—is disple.ased because Thu 
American Garden is to cost §2.00 a year 
hereafter. He says the magazine is good, 
and “the price is all it is worth.” Bless you, 
dear reader, you just wait till we show you 
how much more valuable The Garden is to 
be. Look at this issue as a beginning! Then 
please observe that you and everybody else 
may subscribe now for an}^ number of yeais, 
and by reason of our premium combinations 
and the improvements in the magazine qC' 
big interest for your money. But 
other subscriber who has expressed 
on the subject emphatically „ 
proposed rise in subscription price, m v o 
The AMERICAN garden well worth the 
money. 
R ural journalisui is just now 
fusilade of new garden papei s ’ 
at the public by vai'ious seec sni , 
and publishers. Popular Gardeumj 
iraate periodical by Kausom & f 
falo, edited by Air. Long of |,„piies 
dening fame, we believe. Its ■ 
its character, and it J is 
>-onage. The Michigan 
Edited by Chas. W. Garfield, ■ 
oourse is a worthy eft'ort, sine interests 
ih the section whose fruit otow'J o 
it is designed to promote. Ore i 
^ning.^ edited and iiublished by 
N.’,r iV' "'“■''“'■yniim of Little Silver, 
llk(! biterestlng, 
tni’c Tt 'a ^ ■ i'‘’''‘^tt’s woik in horticul- 
for 'flu. lJu I'r?", «*’beelally 
llsbcd |,v .'’‘‘'■'“'US approfn-iately pub- 
\T . ^ doiists, with enterprising Mr 
We «• I ^ '"'‘’I’osod working editor. 
hm. ..' r""'',"''"''''""'‘’'-t to promote 
’'■mflurebutivel^ 
•1. should be enlirely disassociated with 
O'y mercantile house. It is human nature 
''is own interests 
s • ihn Moyjhmer is a ne.at and bright 
I '( oif^an for skillful aclvtiiiiser, Mr. 
•lohn l.cwis Childs of l-'loral, N. y. Jf we 
lave ovei'looked any new claimants for pub¬ 
lic favor in this flekl (this garden, i,erbaps 
we, .should .say) we should be fileased to 
shake liens with tlie.in if they will show us 
their olive branebes. 
^^morican Apples are judged by quality in 
Iturope as well as at home. It is no 
moie use to send seconds to Liverpool than 
to Broadway or Faueuil Hall, lleeent ca¬ 
ble repoits indicate large sales. October . 5 , 
Kings brought .§-1.25 to .§4.75 per bbl. of 
sound fruit; Baldwins §3.25 to.§3.75; Green¬ 
ings §3.00 to §3.25. On October 12, prices 
ranged about twenty-five cents lower than 
the preceding at Liverpool and Glasgotv, 
with Xortbern Spies, Seek-Mo-Furthers and 
Spitzeuburgs at §3.25 to §3.50. On October 
14 the quality and prices were lower by fifty 
cents on most sorts oft'ered. Oct. 19, 6000 
bbls. w'ere sold in Liverpool under a brisk 
demand. Newtown Pippins w'ere too green 
for the fancy trade and brought §3.00 to 
.§4.50. Other prices were about the same as 
on the 12th, w-ith Greenings, Spitz and Spies 
twentjf-flve cents lower. Kings in Glasgow' 
brought §4.25 to S4..50. On October 21 the 
demand was active w'ith prime New'town Pip¬ 
pins at .§4.75 to §5.25; other sorts the same 
as on the 12th; Hubbardstons at .§3.25 to 
.§3.60, Golden Russetts §3.00 to §3.25. Care¬ 
ful selection and picking lor any market 
always pays. 
here is rank injustice even in the craft of 
o-ardening, a calling that should soften 
any hard heart, and make a man jhisL 
Mr. 
F W Sowby, now at 1411 Yardly St., Phila¬ 
delphia, is one of the sufferers. He is said 
to have had a good business, and under con¬ 
tract took a large lot of plants to "^-““'ttei- 
wherc, set them out as ordered, and coiBd- 
• oet his pay, which ruined him financial ly, 
Se charity of a certain great soap maker 
1 n is helpim'' him along until some geutle- 
" m Srwho wants a gardener. Alas 
'";'?;Jirity must help any follower of the 
* » * * 
. •= (he life of trade. So runs a 
^dvertismg 1 especially appHca- 
rS- trade pi O'ei o, plant grow- 
branch of industry distrib- 
ers. ^0 30 well-printed catalogues, 
utes so man .1 j^^^^.^jg^u^eiits so liberally. 
or spreads its out so large mails. 
None ell the value of advertis- 
Nouekuow'SSOW^R t^^^ the leading 
ling salesmen, yet for sales depend chiefly 
on advertising, on catalogues and a reputa¬ 
tion for good goods. And the winds of ru¬ 
mor report that during the coming season 
advertising will be used still more freely 
than heretofore; but what is more important, 
the larger advertisements will be confined 
moi'e elo.sely to the belter class of papers and 
magazines. 
* * * ♦ 
^Confidentially, dear reader,don’t 3 'ou think 
tbat this issue of The American Gar¬ 
den is a pretty good one? Don’t you think 
that it would be a proper thing for you to 
sugge.st to your friend that to read it for a 
year would be worth something to him or 
her in larger returns from his land, inamore 
beautiful home, and in greater pleasure in the 
work and life of the seasons as they come? 
Furthermore, j'ou can safely tell your friends 
that the magazine will be even better in the 
future than it is now', for evidence of which 
please show' them our prospectus for 1886 in 
the first pages of this number. An}' effort 
that you will thus kindly bestow upon }'our 
friends will be duly appreciated by them, by 
the editor and e.specially by the puhlLsher. 
# # * 
'^isitors to the Philadelphia meeting of 
* tile Society of American Florists may 
anticipate a treat, as Mi-. Geo. W. Childs has 
decided to invite them to visit his beautiful 
place at Wootou, where of course they will 
be entertained as only Mr. Childs at Phila¬ 
delphia can entertain a party of men and 
w'omen, be they florists or princes. 
PEOFITABLE &AEDEinN&. 
Profits in gardening do not, as a rule, in¬ 
crease with the extension of the area culti¬ 
vated. \ few' acres favorably situated near 
a good market, and skillfully managed, w'iU 
almost ahvays yield larger profits from the 
capital Invested, and the labor employed, 
than large farms. Much of this Is natu-ady 
owing to the better prices w'hich products 
bring w'heu sold direct to the consumers, 
but more to the fact that better care and closer 
attention to details can be given on a small¬ 
er scale than on a larger one. From the 
moment that the ow'ner has to depute to 
others part of the supervision his profits 
w'ill commence to diminish. 
Judicious selection of a location advan¬ 
tageously situated to markets, and for ob¬ 
taining labor, manm-es and other necessary 
supplies is as much and as important a part 
of profitable gardening as the growing of 
crops. Both must be thoroughly under¬ 
stood by those -who would succeed. To 
teach our readers the principles and meth¬ 
ods how such success may be obtained, and 
to inform them of the practice of those who 
have been most successful in their special¬ 
ties, is one aim of The American Garden. 
There is no secret, no mystery about suc¬ 
cessful and profitable gardening. Adapta¬ 
tion of methods and means to circumstances, 
studious and timely attention to details, and 
the same aijplicatlon, industry, and cir¬ 
cumspection that lead to success in other 
business will surely produce satisfactory re¬ 
sults and ample profits. All cannot succeed 
in any business, as not all possess the same 
qualifications, but to those who make them¬ 
selves masters of the situation, gardening 
ofters as liberal vew'ards as any calling. 
