Along with 1940 we celebrate in renewed and enlarged 
business activity our Diamond Anniversary in business. During 
this three-quarter of a Century period our Diamond Brand 
of merchandise has been unbroken in its tie with the highest 
quality standards in seeds. 
The organization itself, however, is comprised of young 
and vigorous personnel who have been taught to tread the 
beaten path of experienced methods in serving trade here in 
New England as well as points further away. In other words 
here has been no sacrifice of the age-old principles of the 
founder, Thomas W. Emerson, back in 1865 who sold only the 
top grades of seed merchandise. 
During the past year—the most profitable in operation since 
1930—new lines and personnel have been added. These changes 
promise you as a customer that this forward effort we are making 
will see no weakening in any of the links of our chain of service 
to you. 
Sincere in the conviction of our abilities to excel those of 
our competitors—both in lines of seed carried and thorough 
coverage of New England territory—we say "Compare Emerson's 
standards in seeds or fertilizers to any you may have used 
heretofore.'' 
To our thousands of merchants who distribute our products 
for us we pledge increased loyalty in return for theirs. Our 
complete seed service to them builds them in reputation and 
sales for these essential goods. 
There is something about our seeds and the way we do 
business that you will like. Try them and see. 
THOMAS W. EMERSON COMPANY 
215 State Street, Boston, Mass. 
February, 1940 
