New Hardy Ererblooming 
Cole’s Fuchsia riccartoni “Scarlet Beauty” 
Patent Applied For 
(Propagation Rights Reserved ) 
Words cannot do justice to this plant, nor can printer's ink depict 
its countless flaming scarlet blooms. Picture to yourself an up¬ 
right plant having from twenty to thirty stems which at maturity 
attain a height of 3 feet, and which, from the middle of June 
until severe frosts, will bear upward of five thousand flowers 
1 J /2 inches long, of rose-red, with corolla of mulberry purple 
and you will visualize that which is the great, nationwide “Plant 
Sensation.” 
Fuchsia “scarlet Beauty” can be used effectively in the front 
of shrub plantings or to face down large screens. 
Its foliage is far superior to most plants in the hardy border, 
retaining its glossy, holly-green appearance from Spring until 
after frosts. In northern Ohio, it withstands frosts until Nov¬ 
ember 15th on the average. 
Fuchsia riccartoni, “Scarlet Beauty” is a herbaceous plant 
which freezes to the ground each Winter after the manner of 
Butterfly Bush. In the Spring and early Summer it quickly comes 
up from eyes which form below the surface of the ground, estab¬ 
lished plants gaining a height of 2 feet or more by the latter part 
of June. 
Most Desirable in the Hardy Plant Border 
Because It Gives a Wealth and Period of Bloom 
Impossible to Obtain with Any Other Hardy Plant 
FUCHSIA RICCARTONI <( Scarlet Beauty” 
STOCK LIMITED—RESERVE YOUR ORDER NOW ! 
Retails 65c Each; 3 for SI.50 
Price 5 Each 25 Each 250 Each 
3-inch Pot Plants.$0.27 $0.24 $0.21 
Write for Special Folder telling the interesting story of the development of 
“Scarlet Beauty” —gives cultural directions, etc. 
Folders as Sales Helps —$2.50 per 100, $20.00 per 1000 
