A Finished Rose Field—Ready for Market 
You have read the story, which covers an elapsed time of two years, from the original stock-cutting 
to the field cf finished roses. One important step, budding—the transfer of the fine variety to the root 
stock, has been omitted because of lack of space. However the picture of this field shows the results of 
this important phase, carried out by our own, long time, skilled employees. 
PART OF ONE OF OUR LARGE FIELDS OF BLOOMING ROSES. THE CULMINATION OF 35 YEARS OF ROSE 
GROWING EXPERIENCE 
IMPORTANT MESSAGE 
TO PROSPECTIVE ROSE BUYERS 
We know that the average purchaser of rose plants must necessarily be perplexed at the multi¬ 
tude of radio, department store, mail order and catalogue offerings of rose bushes at widely varying prices. 
Each offer is usually couched in the most glowing terms and persuasive language. 
With our personal knoledge of rose facts and values, if we were placed in the position of a con¬ 
sumer, we would narrow down our prospective sources of purchase by two simple methods. 
FIRST:—We would use the same common sense in purchasing roses that we use in any other business tran¬ 
saction, i. e.: trade with some one who is known to be reliable and experienced in the line of merchandising 
he practices. 
SECOND:—We would convince ourselves of the sincerity of the dealer. We would ask ourselves: “Does he 
really care whether we get good roses or does he merely have some rose plants to sell?” The answer to this 
question would frequently eliminate many dealers who advertise their plants as “The Cream of the Crop.” 
’’Prime two-year old plants”, and ’’Fine field grown—all two years old.” 
These collective advertising phrases tell just a part of the truth—the men who use them know 
grades. Jobbers always buy by grade and nurserymen sell to each other by grade. It is only right that the 
customer should know and purchase by grade. 
It should not be construed that we think the No. IV 2 or No. 2 grade roses are not worth the amount 
for which they should legitimately sell. The fact is that a large section of the buying public purchases them 
unwittingly, believing they are getting a bargain price for the best. 
This is consumer’s day. The prospective planter need not spend a penny more than is positively 
necessary. It is not economy, however, to give a garden spot the thorough preparation that is necessary for 
a successful rose bed and unknowingly to fill this bed with plants of poor quality. 
We are Rose-growers—we desire your future good will—we are interested in furnishing you with 
good plants of whatever grade and price you desire. 
DIXIE ROSE NURSERY. 
A. F. Watkins. 
J. C. Watkins. 
