Co-operate With You 
Dear Friend:—The world has made a lot of history during the past year. We are very thankful that the good old 
U. S. is still plugging along and will continue on the road to peace. Right here, let me thank you many 
thousands of customers who let us save you some money last year. I wish to co-operate with you again . 
. this year. I want to get acquainted with a lot of you new customers. I’ll guarantee to give you the A 
L same square deal. While many farm products are much higher you will be pleased to learn some 
seeds are lower than last year. Red Clover, Alfalfa and Sweet Clover are selling a shade lower 
than last year. However, most other seeds are selling a little higher. The size of the crop ^^F 
as a rule governs the selling price. Alsike Clover, Timothy, Korean Clover, Blue Grass, ^^F 
Oats and some Forage Crops were very short last year. Naturally the prices are ^^F 
higher. Over a period of years, in most seasons, seeds sell higher at seeding time ^^F^ 
than around the first part of the year. We have a large stock of seeds. I have y \ 
marked prices down to bed rock. Our large buying power and direct selling ^^F \ 
permits us to save you money. You can save some of the middleman’s ^^F I 
f profits buying from us. I wish to call your attention to the new ^^F J 
f Federal Seed Law, which was passed last year. This is ex- ^^F V. 
_I plained on opposite page. Shipments of seed ordered by mail are Jf A. 
^ NV required to give you practically the same information you obtain H| j ^ 
H from a retail dealer. We are making an honest effort to comply Hi by 
J with this law. No need of competitors to use the old argument HI . 
, ^^H that when you order by mail you get untested seed. We will give HI . M. S^. 
you a square deal. Read our "Money Back Guarantee” on page 2. Hp^iSlIw —=£ 
fc^H You are the one we want to please. I am willing to co-operate ■ P 
iH with you and you can co-operate by telling your friends about our H WW' J y^=ssjpf 
‘■JgH good seeds and low prices. That will make us all happy. Kindly H\i*l 
favor us with your order. ' 
Sincerely yours, -=* 
-- TWm E. E. Elder, President. Hl^ ^- . 
roUR^ 
1940 SEED 
DunasNQ 
RED \ 
CLOVER. 
x \ 
M I X TORE 
Red Clover with Other Crop Seeds 
We offered Lot Diamond in our catalog last 
year. This type of seed will appeal to thousands 
of farmers. Most farmers add Alsike and Tim-j 
othy to Red Clover for a well balanced seeding. 
Lot Diamond is made up of approximately 40%| 
or more of Red Clover, about 20% Alsike and the 
balance Timothy. Contains approximately 60% 
or more of Clovers. Produces heavy growth of 
hay or pasture. When sown 8 pounds per acre, 
you have an average of 20 Red Clover Seeds and 
26 Alsike Clover Seeds per square foot in addi¬ 
tion to the Timothy. 
You’ll Like the Quality and Savings 
Lot "Diamond” is new crop domestic Northern grown seed. Has * 
a good bright color. It has been recleaned and tested. Shows good 
purity and germination. This is not cheap seed. I guarantee it to 
be good dependable quality. If you are doubtful about the quality, / 
write for a free sample. Sow around 8 or 9 pounds per acre. You are 
practically sure of a catch when you sow Lot “Diamond.” 
The cost of seeding is low. It is suitable for Agricultural Conserva¬ 
tion Program. I am glad to recommend Dot “Diamond” to our customers 
and friends. Order this lot and if you are not pleased with it, kindly 
return the seed and I will see that your money is refunded promptly, in¬ 
cluding all transportation charges. Order early while prices are low. 
u.s. 
GROWN 
I NCLUDING 
ALSIKE 
AND 
TIMOTHY U 
\ 
