SPREAD YOUR BUTTER WHERE YOUR CRACKER IS 
A Personal Letter to You 
Dear Floral Friends: 
We want to thank you for the largest volume of business last fall since 
before the depression. 
We thank you also for the many friendly letters we have received since 
writing our personal greetings for last fall’s catalog. You know of course we get 
so many such letters we can only reply here in this way. The reports of satis¬ 
faction and success in growing our bulbs, and of friendliness are our greatest 
rewards. 
Acknowledgment is made also for the many rare bulbs and seeds that 
have been sent us in exchange and quite often as gifts. We prefer of course to 
repay within the limit of our means. All these bulbs or seeds are planted in an 
effort to solve the problems of culture and to increase the stock and make new 
flowers available. 
Our New Year’s Greeting to all our customers is something in addition to 
the usual Health, and Prosperity, we add the wish for great success in your 
garden, and that you may have all the beauty in your home and its surround¬ 
ings that you desire. 
Too often we try to satisfy our natural craving for beauty elsewhere and 
neglect that around our home. We should of course visit Art Galleries; woods 
and mountains for scenery and cities for Architecture; the Theatre. But Home 
The Herbert Medal. Awarded by American Amaryllis Society. 
comes first. Develop a beautiful garden and home first because the enjoyment 
of these is not transitory but lasting. Always there. 
A young lady stated this principle in a figurative but rather unique way, 
and the lesson was obvious. 
She was receiving compliments from one who was already the accepted 
suitor of her girl friend. Finally the compliments became rather embarrassing 
and she said, “Bob, why don’t you spread the butter where your own cracker is.” 
Could we not apply this philosophy to the home? Let us stay at home 
more; seek our greatest pleasures there; make our Home and our Garden as 
beautiful as our resources permit, and use our resources to accomplish that 
first. Probably all members of the family will find home more attractive and 
spend more time there. Make the “Hot Spots” less attractive by comparison. 
Make your friends and your children’s friends delight in coming to your home. 
Let us spread the butter where our cracker is. 
Sincerely, 
CECIL HOUDYSHEL 
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