PAUL J. HOWARD’S 
Qali^o-n,nia fylo.we.nlan& Seed Novelti&i fyosi 194-0 
We search the world for new and better strains of 
flower seeds for use in our seed packets and from 
which we grow our celebrated annual and perennial 
flowering plants. California Flowerland Seeds bring to 
you the finer creations of specialists who have devoted 
their lives to the improvement of flowers. 
All our seeds are freshly packeted in our own plant 
—highest germination is assured. 
Our new California Flowerland, now being construct¬ 
ed on forty acres of ground on National Boulevard at 
Barrington Avenue, Los Angeles, will be a demonstra¬ 
tion center of the world’s finest flowers. 
Plan to visit this beautiful nursery—see this contin¬ 
uous display of color, ever new with the changing sea¬ 
sons. Order by mail—Paul J. Howard's freshly packeted 
CALIFORNIA FLOWERLAND seeds are sent postpaid. 
1940 ALL-AMERICA SELECTIONS 
Judged to be the outstanding flower novelties for this season 
Price of all varieties, 25c per packet 
PETUNIA CLOW 
A dwarf compact variety which is very free 
flowering. Its medium sized single flowers are 
the richest color yet in this type of petunia, 
glowing carmine-rose with lighter throat. A 
very desirable companion flower to Rosy Morn 
and Heavenly Blue for bedding, borders or 
window boxes. 
PETUNIA CREAM STAR 
Of the same dwarf compact type as Glow and 
literally covered with creamy white flowers all 
season long. The blooms are bluntly star- 
shaped, with a star of cream overlying the 
white. 
SNAPDRAGON ROSALIE 
The finest in form and habit yet produced 
in the rust-resistant type of Snapdragons. 
Rosalie has very large flowers, beautifully 
spaced on the spikes. Its color is most desir¬ 
able, intense rose-pink with deeper center, en¬ 
livened by a gold suffusion. The plants have 
a strong central stem, with ten to twenty lat¬ 
eral spikes, especially fine for cutting. 
SNAPDRAGON ROSALIE 
CONVOLVULUS. LAVENDER 
ROSETTE 
An attractive free flowering morning glory 
for rock gardens, borders or bedding. It makes 
a delightful rosette of leaves, spreading a foot 
or more, and bearing clusters of 1 Va inch 
flowers. There is white in the throat with dark 
blue veining; very pretty. 
SWEET PEAS. NEW SPRING 
FLOWERING SPENCERS 
This new class of sweet peas is more heat- 
resistant than others, and blooms between the 
Earlies and the Summer Flowering type. The 
vines are tall and the flowers long stemmed. 
SPRING ROSE PINK. Giant Rose Pink on 
white ground. 
SPRING BLUE. Clear mid-blue. 
SPRINC LAVENDER. Clear rosy lavender. 
Large wavy flowers. 
SCABIOSA HEAVENLY BLUE 
An attractive scabiosa of neat habit. It is 
of a new rounded bush form, less than two 
feet high, bearing a profusion of azure blue 
flowers, which are fully double, high crowned 
and ball-like in appearance. They seldom 
need staking and produce loads of flowers un¬ 
til October. 
ACERATUM MIDGET 
BLUE 
We have always been seeking 
a free-flowering Ageratum that 
would come true from seed. 
Midget Blue is the dwarfest, 
most uniform, prolific bloomer 
of the midget class. The plants 
are three to four inches high 
simply smothered with dense 
tufts of rich blue flowers. Ideal 
for neat edgings, borders and 
low colorful beds. 
SALVIA ROYAL BLUE 
A perennial Salvia of the far- 
inacea type. Erect in habit, 
flowers rich blue, giving abund¬ 
ant long stemmed spikes for 
cutting. 
ALL-AMERICA SELECTIONS 
Any of above varieties— 
Per Packet 25c 
MARICOLD YELLOW 
PYGMY 
Dwarf French ball type, grow¬ 
ing only eight inches high, cov¬ 
ered with double button-like 
flowers of soft lemon yellow. 
Uniform in growth, for edging 
and bedding. 
MARIGOLD LIMELIGHT 
An entirely new color for this 
popular flower, pale primrose or 
deep cream. The flowers are the 
incurved Chrysanthemum type, 
very early and free. Growth 
very strong, fine cut flower. 
ALL-AMERICA SELECTIONS 
Any of above varieties— 
Per Packet 25c 
AGERATUM MIDGET BLUE 
