INDIANAPOLIS, IND. 
ROSES 
ROSES 
Throughout many centuries the Rose has 
been rightly regarded as the “Queen of Flow¬ 
ers.” This feeling is entirely justified as. in¬ 
deed. there is scarcely any other flowering 
plant which, in return for so little money and 
effort, can return such an abundance of beauty 
and charm over such a long season. 
There is every indication that Roses have 
been cultivated and loved before and since 
the dawn of written history. We find written 
records showing that after the fall of Rome 
and during the Dark Ages in Europe, the early 
Christians cultivated Roses and introduced 
the flowers into their ceremonies: the Rosary 
or string of prayers being first formed of the 
hips or seed pods of these plants in the seventh 
century. 
In her book on “Old Time Gardens." Alice 
Morse Earle tells us how “the Persians gather 
before a single plant in flower; they spread 
their rugs, and pray before it; and sit and 
mediate before it; sip sherbet, play the lute 
and guitar in the moonlight; bring their friends and stand as in a vision, then talk in praise 
of it, and then all serenade it with an ode from Hafiz and depart.” So it is that we would 
gather our friends around these exquisite Roses offered here, and like the Persians we 
would praise these Roses in sunlight and by moonlight, and sing their beauty in verse. 
CULTURE—We cannot go into the details of Rose culture here, but upon request 
by telephone, mail, or in person, we shall be pleased to furnish our many customers and 
friends with our “Rose Culture” pamphlet which thoroughly explains the method of 
planting our potted Roses, and how to prune and care for them in general. 
All of our Roses are strong, budded, two-year-old, field-grown plants. They are 
A No. 1 grade plants, the best grade available on the horticultural market today. Being 
field grown, the plants have developed in a natural way and are of far superior strength 
and vitality than stock which has been developed into full growth under glass. 
For your protection we sell no bare rooted, dormant plants. All our Roses are 
potted and in a healthy, growing condition, thus making it possible for you to buy a 
growing and flowering plant at any time during the growing season and plant it in 
your garden. 
All Roses offered here have been tried and tested at our nurseries before offering 
them to you. We have found them to be of excellent quality and completely satisfactory 
it every way. 
All Our Roses Are Planted in These Containers 
and in a Healthy Growing Condition 
HILLSDALE ANNUAL ROSE FESTIVAL 
Each year in early June, when the roses are in full bloom, our large rose display 
gardens are formally opened to the public in our Annual Rose Festival. This has become 
an outstanding event for the flower lovers of this vicinity, for in addition to the beautiful 
site of so many thousands of roses in bloom, there is an excellent opportunity to study 
the many different varieties we grow. 
A program of entertainment is also provided in which various civic organizations 
take part. 
You are most cordially invited to attend our Rose Festival, and we believe your visit 
will be very enjoyable. 
Betters Roses From Hillsdale 
39 
