ADMINISTRATION BUILDING 
and NURSERIES, 1200 Beverly 
Bird., MONTEBELLO, CALIF. 
Telephone ANgelus 13183 
DIRECT LOS ANGELES SERVICE 
Nurserymen and Seedsmen 
Growers of Novelties in 
Choice Flower Seeds, Plants and Bulbs 
Montebello. Calif ornia 
"There is a tide in the affairs of men 
That taken at the flood leads on to fortune" 
Shakespeare 
TO OUR CUSTOMERS 
Several years ago I registered with the American Rose Society a yellow 
Rose which I named "California." It was a splendid yellow of a deep golden 
shade, but the plant lacked vigor of growth, which every good Rose should 
possess, so I destroyed the entire stock, but still retained the right to use 
"California" to designate a novelty worthy of the name, to follow in the future. 
To secure a Rose of a color emblematic of the Golden State, thousands 
of hybrid seedlings were raised, until at last one lovely yellow appeared, 
which, after exhaustive tests, I felt worthy of bearing the name. So, to the 
newborn "California", faithfully depicted on the frontispiece of this bulletin, 
I direct your attention. It is a variety which I regard as one which will 
become a leader in modern garden Roses, and one which will give all Rose lovers 
a thrill when they visualize its transcendent beauty. 
"Apricot Queen", another leading novelty for the season of 1940, is, 
as with all our introductions, a true line-bred seedling with a splendid 
parentage background. "Apricot Queen" and "California" are two representative 
productions which have received the approval of All-America Rose Selections 
for the year of 1939. 
Prior to 1914, several Roses, improvements over existing sorts, found 
origin at our establishment and some of these are still in commerce today. It 
was, however, in the year 1916 that wider recognition was gained by the winning 
of the International Gold Medal at the Bagatelle Gardens, Bois de Boulogne, 
Paris, France, with the variety "Los Angeles". Again in 1921 the Gold Medal 
was awarded for a new introduction of that year, i.e., the copper colored Rose 
"Lolita Armour." At that time the Bagatelle Medal had only been won once by 
an American grower, Mr. E. G. Hill, the Dean of all American Rose growers, of 
Richmond, Indiana. 
A recent English award is the Gold Medal of which we were 
the recipients for our new Rose "The Doctor." This award was made by the 
British National Rose Society, Regents Park, London, England, in 1938. A First 
Class Ground Certificate was also awarded to "The Doctor" and "Major Shelley" 
in the 1937 trials. This is the highest Test Garden award obtainable, which 
bespeaks the quality of our products as measured with those of other Roses 
from all parts of the world. 
Our new strain of Double Gerberas which we are placing on the market 
for the first time this year mark an advance in perennial plants which is, I 
believe, without peer. 
To conclude kindly bear in mind that our ability to carry on the 
constructive work of plant breeding in the future as we have in the many years 
past is always dependent on the material response our originations receive from you. 
Sincerely, 
FRED H. HOWARD, President 
