ALEC HENDERSON, INC 
• # 
CHICAGO 
FLORALIFE Complete—Nothing to Add 
A preparation, for prolonging the life of flowers by simply adding to 
the water when put in a container. 
From personal experience we can definitely recommend Floralife as 
being all the introducers claim for it. When used last year on the 
Roses exhibited at the Chicago Flower Show, it prolonged the life of 
the flowers for two days under very adverse conditions. No retail 
florist should be without it as when used according to directions it 
will add to your customer's satisfaction with the flowers you sell. 
CONSUMER SIZE 
Makes 1 quart of solution. 
Shipped prepaid in display 
carton. 
Resale 
price 
25 pkgs. ... 
.$1.60 
$ 2.50 
50 pkgs. ... 
. 2.75 
5.00 
100 pkgs. ... 
. 5.00 
10.00 
BULK SIZE 
In complete form for instant 
use . . . measuring cup in¬ 
cluded. Prepaid. 
1 50-qt. pkg.$1.40 
(Resale price $2.50) 
6 50-qt. pkgs. 8.00 
12 50-qt. pkgs.15.00 
(For hospitals, restaurants, 
hotels, clubs, etc.) 
Glazing Points, Peerless. Galvanized, easily applied, no rights or 
lefts. No. 2% for double thick glass. Per 1000.$0.60 
Glazing Brads. Galvanized nails % inch long. Per lb.$0.30 
Grass Mats. Made of raffia, 36x72 inches, dyed green. 
Each .$2.50 3 for.$7.00 
Hormodin 
Hormodin Powder and Hormodin Liquid are root-inducing chemicals 
which stimulate rapid root growth on cuttings. Many plants formerly 
impossible to propagate from cuttings may now be rooted with the 
aid of Hormodin. 
Hormodin Powder 
Since different plants require different treatment, Hormodin Powder 
has been developed in three strengths, paralleling the range of 
hormones in nature. 
Powder No. 1. A general-purpose powder especially good for carna¬ 
tions, roses, poinsettias, chrysanthemums, and similar types. 
Powder No. 2. Designed for many of the woody and semi-woody 
types. 
Powder No. 3. Designed for the more resistant species including many 
evergreens and dormant leafless cuttings. 
Hormodin “A” Liquid 
The liquid form of Hormodin is applied as a dilute, water solution. It 
offers the possibility of treating cuttings with any desired concentra¬ 
tion at a cost of only a fraction of a cent per cutting. 
Complete directions with plant name list, are included in each 
package. 
Hormodin “A” Hormodin Powder 
5 cc. Bottle. 
.$0.50 
Powder No. 
1 ., 
1% 
oz. 
tin....$0.50 
15 cc. Bottle. 
. 1.00 
1 
lb . 3.00 
60 cc. Bottle. 
. 2.50 
Powder No. 
2., 
1% 
oz. 
tin.75 
120 cc. Bottle. 
. 4.50 
Powder No. 
3., 
1 
oz. 
tin.... 1.00 
Hansen Handy Handles. Adjustable to any size pot. Pink, Blue, 
Green or Lavender shades in 13, 17 or 22 inch heights. 
Per dozen.$2.35 Per 100.$18.00 
Hansen Box Handles. In 22 or 24 inch heights. Same colors as above. 
Per 100.$22.00 Per dozen.$2.85 
Labels—Pot. Painted. 
Length 
Width Per 1000 Length 
Width 
Per 1000 
4- inch 
5- inch 
..$1.85 8-inch 
%-inch. 
.$3.00 
%-inch. 
.. 2.20 10-inch 
%-inch. 
. 4.00 
%-inch. 
.. 2.50 12-inch 
%-inch. 
. 5.00 
Labels—Garden. Painted. 
8-inch %-inch. 
. $4.85 
10-inch 
%-inch. 
12-inch 
1 %-inch. 
. 8.35 
Labels—Tree. Copper Wired. Painted. 
3 Vi-inch long, %-inch wide; per 1000. 
.$2.30 
Hyponex—Plant Food 
Hyponex is a clean, odorless and harm¬ 
less powder, compounded from a mix¬ 
ture of chemicals in dry form, which, 
when dissolved in water, yields a nu¬ 
trient solution which is capable of sup¬ 
plying all the essential elements in a 
balanced form necessary for vigorous 
plant growth. 
With the use of Hyponex, plants may be 
grown in soil, sand or water. Seedlings 
and cuttings root and germinate quicker 
and make a stronger growth through its 
use. Hyponex is invaluable for feeding 
cuttings, rooted in sand or soil, as it 
will not burn the tender roots or foliage 
and helps prevent "damping off" and 
other diseases that might attack young 
plants. 
No greenhouse should ignore the extra 
results obtained by its use. 
Put up in many different sizes it has become an excellent item for 
retail sales, as well as for use in the greenhouse. 
Prices of Hyponex are: 
Per Can Per Doz. 
3-oz. can makes 18 gals, of solution.$0.40 $3.20 
1-lb. can makes 100 gals, of solution. 1.00 8.50 
10-lb. drum makes 1000 gals, of solution; per drum 7.50 
Write for prices on 25 lb., 50 lb., and 100 lb. drums. 
Vitamin B-l 
The sensational new plant growth stimulant, which has received 
great publicity and acclaim since its introduction. Put up in 1/10 
gram bottles, each bottle when dissolved in water makes up to 2000 
gallons of solution. Display cards are available for retail sales, each 
card holding one dozen bottles. 
Vitamin B-I is also put up in 1 gram bottles for greenhouse and 
nursery use. 
Prices on above are: 1 /10 gram bottles each, $1.80; per doz. with 
display card, $7.80; 1 gram bottles.$7.00 each 
Letters—Gold or Purple Script Words 
The most popu¬ 
lar inscription 
for attaching to 
ribbon, chiffon 
and can be sup¬ 
plied in a large 
selection of 
words, a few of which we list: Father, Mother, Daughter, Son, Sister, 
Brother, Wife, Baby, Cousin, and others. Put up in packages of ten. 
Pkg. of 10.$0.20 10 pkgs. for.$1.80 
Koral Script Words. A purple colored script inscription which can 
also be supplied in a large selection of words. Each "word" 
packed in a separate box. Per letter.$0.04 V 2 
Boston Script Words. Per letter.04% 
Gold Letters. Best quality gummed letter that will not tarnish and 
will adhere. Comes in two sizes, put up in packages of 25 letters 
each. 
Per 100 Per 1000 
No. 1—1% inch.$0.20 $1.80 
No. 4—1 inch.20 1.80 
Metal compartment boxes for gold letters, each.$1.50 
Felt Letters. Purple. 
1 inch .. 
IV 2 inch . 
Page Thirty-two 
$1.30 $12.00 
1.35 13.00 
