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This edition of our catalogue brings before you what 
is possibly the finest group of material available today. 
It also is a memorial to a year just passed which has 
seen greater development in our breeding, growing and 
service work than any equal period during the past 
thirty-eight years; the time of our active work in the 
horticultural field. 
Our breeding work in our own specialties have advan¬ 
ced in a most satisfactory manner during the past twelve 
months, and the many improved specialist items which 
we have been able to offer has also shown a marked im- 
provment over past seasons. Quite a few distinctively 
new items have been added and strain quality through¬ 
out will be found the best available in this trade. 
This fall has seen the increase in our service facilities 
which we have been looking forward to for several years 
—with added work and storage space; more ideal seed 
storage conditions, and many other improvments that 
all tend to make possible better value and service to 
you. Our office, seed storage and laboratory; as well as 
our printing plant have been moved into new quarters 
which gives more than five times the floor space that 
we had before, and this will all tend toward more efficent 
and valuable service for you. The reduction in labor 
through more efficent working conditions and equipment, 
will also be reflected in more value for your dollar when 
you buy Harrold’s Pedigreed Strain seeds and plants. 
While we have printed our own catalogue since 1930, 
we have been somewhat limited in facilities up to the 
present in handling some catalogue changes. With the 
bringing of machine type composition into our own office 
this fall, this condition will be changed and we antici¬ 
pate a considerable improvment in our future catalog¬ 
ues. This will be in the form of more flexibility and more 
valuable catalogues from the standpoint of cultural and 
other data which we hope will make ordering of seeds 
from us a much easier task. 
It will be noted that a great many changes are evident 
in this edition and we hope that these will make this 
booklet more useful to you. Other improvments will be 
made from time to time, all looking toward better service 
to you. 
When all is summed up, however, the whole value of 
our progress to you, is that we can offer you the very 
best seeds and plants we can produce or procure. Our 
personal care in selecting and handling this stock is 
reflected in their quality; and our efficent, low operat¬ 
ing costs tend to give you the very top in quality at no 
more than ordinary cost. We have never placed price 
above quality, but inspite of this fact, you will find it 
just as economical year in and year out,, to have the 
advantage offered by Harrold’s Pedigreed Quality stock 
as to use stock of more common quality. 
With our very best wishes for a most successful 1940 
we look forward to being of service to you throughout 
the coming year. 
HARROLD’S 
C. W. Harrold 
M. E. Harrold 
© 1940. Harrold's 
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