As a refreshing reaction to the fast era of stern, aus¬ 
tere, formal lines with every tree as straight as a die, we 
find our customers are delighted with our young trees 
that have a wave or crook in the trunks; it adds a rustic 
effect to the planting rather than a cold sternness that the 
perfectly straight tree has. So now—instead of the graft 
crook, the “hall mark of quality” being a drawback in 
selling to particular planters, it’s a point of merit. 
As I was saying, it’s gratifying to see the progress made 
in many lines of tree crops. Note our addition of orna¬ 
mental plants for wildlife in the back of the sheet. Put 
your rocky knolls, ridges, and out of the way places to 
work. Farmers are rapidly recognizing that the growing 
of game is another profitable cash crop. 
It’s gratifying to see the way people everywhere are 
fortifying themselves against the future by planting 
nut trees now, and learning the way we’re getting back 
to the pioneer “help yourself” plan. For the land owner 
there is no more fundamental procedure than to turn 
to “tree crops,” the original food of man, for a rehabili¬ 
tation of his land and financial values. MAN IS TURN¬ 
ING TO NATURE AND NATURAL FOOD FOR 
HIS ECONOMIC SALVATION, hence the stimulant to 
plant tree crops. Black walnuts have the highest flavor 
and the tree is the most valuable. 
Many people do not know what is meant by “The 
Hershey Way.” It is the proper handling and caring for 
our trees while growing and shipping that gives you the 
best possible tree for your money, plus the value of our 
scientific research and intelligent follow-up service. One 
of the outstanding features is the method of wax dipping 
all stock, sealing up the vitality of the tree from the time 
it is dug until it starts to grow. With this method losses 
in nut tree planting fade out of the picture, whereas with 
the unwaxed method ten to twenty per cent losses are 
nearly always the rule. 
Balled and Burlapped. —This means the tree is moved 
with the soil around it the same as evergreens. It is the 
only way to move the larger trees for lawn plantings 
where quick results are wanted. Our experience has been 
that 2 years’ time is saved in growth as the tree simply 
starts off growing with a bang. Not recommended for 
smaller trees. Our regular method is to pack bare root 
trees in damp moss, packed in waterproof paper. 
Distance to plant —For lawn or avenue, distance to 
suit the scheme is recommended. In orchard formation : 
Walnut, pecan, hican; 60 feet, 12 per acre. Hickory, 
chestnut; 40 feet, 28 per acre. Persimmon; 30 feet, 48 per 
acre. Honey locust; 50 feet, 17 per acre. Filberts; 20 feet, 
207 per acre. 
Planting and Follow Up Service 
Part of The Hershey Way 
In planting a nut grove or ornamental setting it is of 
paramount importance to know what to plant for best 
results in a desired effect or for commercial return. It 
is our policy if the customers wish, to look over locations, 
give planting advice and then keep in contact with our 
customers after the planting is made until a working 
knowledge of nut growing has been acquired by the 
planter. 
The cost of this service is nominal. If a large planting 
is made, fee is credited on the order. The experiences of 
our customers have proved that this service is invaluable. 
Think it over. 
Root Pruned. —We root prune and transplant all trees, 
building a root system that will permit the tree to start 
and make rapid growth when sold. These are the most 
reliable kind to plant. 
Top Pruned. —The tops of the trees are cut back be¬ 
fore shipping. This is essential to balance the top with 
the root system and greatly stimulates the growth. 
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