Dear Neighbor, 
What is it —“pride” or “horse sense”? 
Sometimes you hear people speak of the “pride” of the man 
who keeps his home well decorated and in first-class shape. 
When you think of it, isn’t there a lot more to it than just 
“pride”? Isn’t it really plain “horse sense”? 
Study it from most any angle and it does look that way. It’s 
pretty clear that homes can’t last very long without painting and 
care. 
Then, too, if a fellow ever wants to sell, or borrow, nothing 
adds to the value of his place like a well decorated home. 
In the end, too, it’s cheaper. If you keep things well-painted 
you don’t have costly repairs. You don’t get a reputation for 
carelessness. Your place impresses everyone that visits it, and 
above all, it makes you and your family feel a whole lot happier. 
So isn’t it just plain “horse sense” to want to keep one’s 
home well painted and decorated? 
Neighborly yours, 
Graham and Ross 
P. S. Remember—Benjamin Moore & Co.’s Dept, of Home 
Decoration. You can have color schemes free, arranged for every 
room in your home, simply by writing to Betty Moore, 511 Canal 
St., New York, N. Y. 
Paint 
