i 
fyaSunUiXf ... to day 
How different it is from a few generations ago. Farmers then used all 
the daylight there was, and too many hours besides, for hard hand 
labor. Today's labor-saving devices were unknown. Most farmers 
then had no time to learn crop costs. A balance sheet wasn't neces¬ 
sary. They worked hard as they could, long as they could, to get 
whatever the crop happened to make. If a crop came along, fine! 
... If not, it was hoped that next year's luck would be better. 
But today, hit-or-miss methods are out. Farming is a business. Bound 
by the same sort of laws that govern other kinds of business. If a 
cow doesn't pay her way, out she goes! If disease threatens a crop, 
the remedy is quickly sought until found! If another blood-strain of 
chicks, pigs, fruit, or what-not, shows better returns, in it comes! If 
a new element in feed proves more productive, it is put into quick use! 
When insect-pests or crop-blights show up, the right controls must be 
known, and applied! If a variety of grain, or grass, or potatoes, or 
other crop, gives more of a turnout, at a more suitable maturity, it is 
put to work! 
The stock-farmer, the poultry-farmer, the fruit-farmer, the dairy-farmer, 
the grain-farmer . . . whatever his specialty—is seeking for new facts, 
and finding them! His hope for profit lies in his keeping up with the 
times. For new things of much value are being learned today, whether 
we sometimes like to admit it or not! 
Facing the facts fair and square, and doing the best-we-know-how about 
them . . . keeping careful records . . . plus ordinary common-sense . . . 
and good honest hard work all along the line—is that the formula for 
meeting today's problems? We claim it is. For we're seeing it work! 
In every direction! In all phases of this mighty interesting and highly 
important farming business of America ... of which you and we should 
be mighty thankful that we are right now permitted to be a part. 
A. H. HOFFMAN, INC. 
Left: Anxious for the FACTS about 
Hybrid Corn, these farmers came to ex¬ 
amine a Hoffman Hybrid Seed-produc¬ 
tion field here in Lancaster County. 
Right: Interested potato farmers from all 
over the State inspecting seed-produc¬ 
tion field in Potter County, Pa. 
,v : 
