See Our Gardens at the Fair 
A NOTABLE HONOR conferred on Jack- 
son & Perkins Company was its selection 
to install and maintain the Rose-Garden, an 
imposing feature of “Gardens on Parade,” 
the horticultural exhibit of the New York 
World’s Fair in 1939 and again in 1940. 
Designed and arranged by Hugh Findlay, 
nationally known landscape architect, and 
Eugene S. Boerner, head of the Research 
Department of Jackson & Perkins Company, 
as “A Parade of Modern Roses,” this garden 
has been acclaimed by thousands of visitors 
and by horticultural publications, the daily 
press and national magazines. Each of its 
symmetrical beds is designed as a complete 
Rose-Garden for the average home. In 
them bloom over 8,000 plants, representing 
250 of the finest varieties from eighteen 
nations—truly an International Rose- 
Garden ! 
In the central bed and place of honor is 
World’s Fair, the sensational new red Flori- 
bunda first shown to the public in “Gardens 
on Parade.” At a formal ceremony in the 
garden, June 14, 1939, this gorgeous Rose 
was officially dedicated and accepted by the 
Hon. Grover Whalen, President of the 
World’s Fair Corporation, to be the theme 
Rose of the Fair. 
For contributing to the outstanding suc¬ 
cess of our Parade of Modern Roses, credit is 
due to Vigoro, “a complete balanced plant- 
food” and to Tri-ogen, “the all-purpose 
spray,” which have been used exclusively. 
PHOTOGRAPHS 
Cover: The exquisite pink Flori- 
hunda shown on the front cover is 
Betty Prior. Its masses of radiant 
clusters bloom throughout the sum¬ 
mer. Fully described on page 22. 
Cover photograph courtesy Edward 
Steichen. 
Left: A bed of our World's Fair 
garden planted with Joyous, a 
beautiful pink semi double Flori- 
bunda described on page 22. Notice 
how this variety can be used for 
close bedding and border planting. 
Right : Massed plantings of three 
varieties of Floribundas in "Gar¬ 
dens on Parade." Left to right are 
Donald Prior, Betty Prior, and 
Gruss an Aachen. For details of 
each, see pages 22, 23 and 25. 
