THE LATE S. E. HOLDRIDGE PAUL HOLDRIDGE 
Founder Manager 
1 940 GREETING 
Holdridge’s Catalogue of 
Strawberry and Raspberry Plants 
Dear Friends: 
Here is our catalogue for 1940. We hope you will spare 
a few minutes of your time to read it for it is our only sales¬ 
man. 
In this catalogue we will try to give you a true picture 
of our business and of the different varieties of plants and 
trees we sell. We want you to be able to find the right variety 
for your own particular needs. 
We are a small concern but what we lack in size we try 
to make up by careful personal attention to each order. That 
this personal attention does pay is surely proved by the fact 
that again last year we were almost completely sold out of 
plants. 
We thank you sincerely for the business you have given 
us and pledge to each of you, if we receive an order from you 
this year, that we will do our utmost to deliver your plants to 
you when you wish them and that the plants will be of the 
quality you desire. 
We have large beds of strawberry plants and fine beds of 
raspberry and asparagus plants from which to sell this year. 
Only plants like these, with generations of breeding here 
in Connecticut, can have the vigor to produce tremendous crops 
of berries in this locality. 
We hope we may have the pleasure of doing business with 
you and that you will have the pleasure of fine crops. 
With best wishes for a prosperous year, we are, 
S. E. HOLDRIDGE & SONS, 
By Paul Holdridge. 
Post Office Address: Norwich, Conn., R. F. D. 6. 
Telephones: Norwich Division 3655-4 and 3655-13. 
