4 
HOLDRIDGE’S BOOK OF BERRIES—1940 _ 
EARLY VARIETIES 
HOWARD NO. 17 (Special Strain) (Perfect)—We consider 
the Howard No. 17 to be the best all-purpose berry for the 
main crop. Under almost any condition it will produce a very 
large crop of berries. Yields may vary slightly with wet or 
dry seasons but it will produce plenty of berries. 
Our strain of Howard is practically frost proof and there¬ 
fore it ripens the earliest of all. We have often been the first 
grower to carry berries into the local market. At the start, 
the Howard produces large, luscious berries, many of which 
are double. The Howard will usually produce berries for about 
4 weeks, the berries growing slightly smaller toward the end 
of the season. The late berries still maintain their bright color 
and sweet flavor. 
We have seen where other growers have described the 
Howard with the following phrases: “The safest strawberry in 
the world”, “The sure cropper”, The frost-proof berry”, “The 
million dollar strawberry”, “The mortgage lifter” and “The 
old reliable”. From our own experience, we feel the Howard 
justifies all these claims. 
For a number of years we have taken our plants for re¬ 
setting from the best section of our beds. Now we have a 
strain of plants which have proven to us that they will produce 
a tremendous crop of berries. 
If you have never grown strawberries before, we recom¬ 
mend Howard No. 17 to you. For commercial growers, we 
recommend that the largest portion of your plants be of this 
variety. 
If you wish to play safe and want a sure cropper and a 
heavy yielder, plant Howard. You will receive large berries 
and plenty of them when the prices are high. 
Prices: 50 for 65c; 100 for $1.00; 250 for $2.25; 300 for 
$2.75; 500 for $3.50; 1,000 for $6.00. Postpaid. Free delivery. 
3,000 to 5,000 at $5.00 per thousand. Not postpaid. 
PREMIER (Perfect)—Officially this is the same berry as 
the Howard No. 17. Until two years ago we kept it and sold 
it as a different variety. However, we feel that it was a dif¬ 
ferent strain of the same berry and that our Howard No. 17 
strain was an improvement over the strain we were selling as 
Premier. If you have liked Premier in the past, we know that 
you will like Howard No. 17 still better. 
SHELTON (Perfect)—This is a variety originated by Dr. 
D. F. Jones at the Connecticut Experiment Station. It produces 
its crop of berries at approximately the same time as the 
Howard No. 17 and has yielded about the same in tests. 
The berries are very uniform in size and shape and have 
an attractive color. It will hold its bright color and fresh 
appearance a longer time after picking than any of the other 
varieties commonly grown. 
The berry is named for the Connecticut town of Shelton. 
We think you will hear a lot more about this berry. We have 
a limited number of plants available. Order some early and 
try them on your own farm. 
Prices: 50 for $1.10; 100 for $2.00; 500 for $7.50. 
