TO OUR FRIENDS 
The Cole Nursery Company takes pride in offering you a complete line of plant material. Our efforts have been to pro- I 
duce quality plants, with heavy fibrous root systems, which are sure to grow. The tops are broad and bushy and should not be ! 
confused with light, quickly grown mail-order-size plants. j 
QUALITY STOCK 
Good plants cannot be produced quickly, and we 
send out only stock that passes the rigorous inspec¬ 
tion of our superintendent. 
A CORDIAL WELCOME 
We invite you to visit our nursery, which is con¬ 
veniently located on Route No. 20 on the west side 
of the city of Painesville, Ohio. 
YOUR GARDEN PROBLEMS 
If there is any garden problem with which we can 
assist you, do not hesitate to write or phone us. 
Advice or estimates will gladly be given. 
COLE’S GUARANTEE THEIR 
PLANTS 
We guarantee our plants to arrive in good order. 
Should they be otherwise, or should shortage occur, 
notify us immediately. 
No claim will be considered unless made within 5 
days after receipt of goods. 
We guarantee our plants to be free of disease and 
true to name, and will replace without charge if 
found otherwise. 
BUY DIRECT FROM GROWER 
We urge you to buy direct from the nursery. Stock 
freshly dug, neatly and correctly packed, will be 
delivered to your door by Express or Mail in per¬ 
fect condition for planting. 
TERMS—NET CASH 
Packing. Stock will be packed free in the best 
modern methods, so as to carry to its destination in 
fresh condition. 
Ohio Sales Tax. Ohio customers are to include 
the usual Sales Tax when making remittance, except 
that purchases of Fruit Trees and Fruit Plants are 
exempt. 
Shipping. Cole prepays all carrying charges to 
Greater Cleveland. Elsewhere, orders will be sent 
collect, except for Roses, Perennials, Bulbs, and 
Vines, which plants will be prepaid to the Fourth 
Parcel Post Zone, which includes practically every¬ 
thing from the East Coast to the Mississippi River 
north of the Mason-Dixon Line. Most of our Shrubs 
and other plants are specimens and too large for 
Parcel Post shipment. 
Special Quotations . . . 
Lack of space allows to list herein only half of our most complete line. We will gladly 
umish special prices for other varieties and sizes desired. 
Also, special quantity price is offered on large orders 
TRUEHEDGE COLUMNBERRY 
Gardeners and landscape architects find a wide use for Columnberry 
as accent plants, often in the place of the less hardy Arborvitae or 
Boxwood. It has been tested perfectly Winter hardy at 30 degrees 
below zero and thrives in adverse conditions. 
Columnberry, with its Boxwood foliage, compactness, thriftiness, 
hardiness and adaptability, gives you in a very short time many of 
the marvelous Boxwood creations so prevalent in the lovely English 
gardens at only a small portion of the cost. 
It also makes a beautiful, hardy, permanent instantly finished hedge 
that is ultimately less expensive than other hedges, because it requires 
only a periodic clipping of the top at any desired height. 
1 Ea. 
5Ea. 
25 Ea. 
100 Ea. 
2.50 Ea. 
9 to 12 inch. 
.$0.25 
$0.20 
$0.16 
$0.14 
$0,125 
12 to 15 inch. 
.25 
.20 
.17 
.15 
15 to 18 inch.. 
.28 
.23 
.20 
.18 
IK to 2 feet. 
.45 
.33 
.28 
.25 
.23 
2 to 2K feet. 
.55 
.45 
.38 
.35 
.32 
2K to 3 feet. 
.75 
.60 
.55 
.50 
.45 
TRIMIVIED SPECIMENS 
Furnished in Ovais, Globes, Boxes, Fans, and Spires 
Bare Root B & B 
1 Ea. 
5Ea. 
1 Ea. 
5 Ea. 
12 to 15 inch. 
.$0.75 
$0.60 
$1.25 
$1.00 
15 to 18 inch. 
.90 
.75 
1.50 
1.25 
IK to 2 feet. 
. 1.15 
1.00 
1.75 
1.50 
2 to 2K feet. 
. 1.50 
1.25 
2.25 
2.00 
Write for Special Descriptive Folder 
Ordinary Japanese Barberry 
New Truehedge Columnberry 
Ornamental Deciduous Shrubs 
The size following the variety name indicates approximate height at maturity 
Shrubs can mainly be easily kept to half of their mature heights by judicious pruning. 
The charm of flowering shrubs, ornamental shade trees, hedges, and rose 
bushes, tastefully arranged to create an effective foundation planting or a veri¬ 
table living-room outdoors, is irresistible, and the prospect of planning a place 
outdoors that is attractive, livable and comfortable, where the whole family 
can find countless hours of enjoyment, is filled with expectant adventure. 
To enable you to make your home the envy of your neighborhood, to make 
every passer-by stop and look at it in admiration, we suggest you go over this 
entire book and select the plant material you can use. Many home-owners 
take pleasure in replacing overgrown, haphazard planting with fresh, youth¬ 
ful plant-life. It makes a world of difference in appearance and costs 
so little. 
NEW HARDY 
Everblooming Fuchsia 
FUCHSIA RICCARTONI 
Scarlet Beauty” 
(Patent Applied For) 
Cole’s Glorious New Introduction for 1940 
See Front Cover 
While there have been many new plants introduced 
in the past few years, there have been none which 
have caused the sensation created by Cole’s Fuchsia 
“Scarlet Beauty.” 
As soon as it became rumored that Cole was going 
to introduce this plant, eminent horticulturists from 
all over the country came to Painesville and without 
exception, marveled at its beauty. 
While neither words nor printer’s ink can do justice 
to this glorious plant, you can picture to yourself a 
plant which has withstood the rigors of our northern 
Winters for the past twelve years, attaining at matur¬ 
ity a height of 3 feet and having from 20 to 30 stems, 
which, from the middle of June until cut down by the 
severe frosts of late Autumn, are covered with 1 yi inch 
flowers of rose-red with corolla of mulberry purple. 
Our plants are guaranteed to bloom the 
first year. 
Easy to grow. Simple cultural instructions fur¬ 
nished. One plant by count produced over 5000 
blooms in 1939. 
Strong Plants—65c. each, 3 for $1.50 
ACANTHOPANAX 
Five-leaved Aralia 
Pentaphyllum. 7 ft. A graceful shrub with arch¬ 
ing, thorny branches and bright green, shiny foli¬ 
age. Excellent on rocky banks or slopes. Enjoys 
a hot, dry place. 
IK to 2 ft.40c. I 2 to 3 ft.50c. 
AMELANCHIER 
Shadblow, Juneberry 
Canadensis. 8 ft. White flowers appear in great 
profusion early in the spring, followed by large 
red berries in June. The fruit is very ornamental. 
Does well in any soil, shade or sun. 
IK to 2 ft.65c. 1 2 to 3 ft.90c. 
ARON IA * Chokeberry 
Ornamental shrubs grown for their attractive 
white flowers and handsome fruits. The foliage is 
especially attractive in the autumn, the leaves turn¬ 
ing a bright red. This shrub is well adapted for 
borders and perfectly hardy in the North. Bird- 
lovers should plant these shrubs generously, as the 
fruit furnishes birds with food during the winter 
months. 
Arbutifolia brilliantissima. Brilliant Chokeberry. 
6 ft. The best of all Aronias. In the spring the 
fragrant white flowers are borne in profusion, mak¬ 
ing an excellent display. In the fall the plant is 
covered with bright red foliage and the most bril¬ 
liant red berries any plant has ever produced. 
The fruit is especially attractive to birds. An 
improved Arbutifolia. 
IK to 2 ft.60c. 1 2 to 3 ft 
Melanocarpa. Black Chokeberry. 6 ft. A fine 
bushy plant with shining black fruit which comes 
earlier than the other varieties. 
IK to 2 ft.60c. I 2 to 3 ft.70c. 
HARDY AZALEAS 
These plants, combining, as they do, the advan¬ 
tages of both evergreens and flowering shrubs, have 
deservedly won their way to the forefront of popu¬ 
larity. Once established they remain for years, often 
for generations, becoming more beautiful, increasing 
in value, and assuming a more distinct character 
with each passing season. They should be planted 
in full sun in a soil that has been mixed freely with 
peat or leaf-mold. The faded flowers should be re¬ 
moved at once. Water frequently in dry season. 
All are perfectly hardy, except Amoena, Hinodegiri, 
and Kaempferi, which need some winter protection. 
All Azaleas furnished balled and burlapped. 
Amoena. Japanese Evergreen Azalea. 3 ft. A 
dwarf shrub with double lavender-purple flowers 
in May. Especially adapted for the front of bor¬ 
ders and rock-gardens. 
10 to 12 in.$1.50 | 12 to 15 in.$1.90 
Calendulacea. Flame Azalea. 5 ft. One of the 
most beautiful of our native Azaleas. It is hardly 
surpassed in the brilliancy and abundance of 
flowers by any of the Ghent Hybrids. Flowers 
flame-red to orange, often 2 inches across. Foliage 
remains in excellent condition until late in fall. 
15 to 18 in.$1.90 I 2 to 3 ft.$3.50 
IK to 2 ft. 2.50 1 
2 
75c. 
The Cole Nursery Co 
