a Peisonal TloU 
FROM THE DESK OF 
JOSEPH F. MARTIN 
lweHi\j ^eais Qco . . . 
Out of half a lifetime of previous association 
with the horticultural world, there was born among the horticul¬ 
tural enterprises in America, The Joseph F. Martin Co., perennial 
specialists. While we were yet in our infancy, we determined those 
policies which should govern our relationships, and which would 
live with us throughout the life of our enterprise. 
Every plant produced by the Joseph F. Martin Co. was to be a star 
salesman. 
No plant would ever be submitted for sale until its practical worth 
to the Florist, Landscaper, or Nurseryman was a proven quality. 
We would ever remain enthusiastically alert in the development 
and procurement of new and novel plants for submission to our 
customers. 
A plant produced by the Joseph F. Martin Co. was to be unexcelled, 
under any conditions, anywhere. 
As a result of our faithful adherence to these policies formulated 
twenty years ago, the Joseph F. Martin Co. has become firmly 
entrenched in its position as the foremost hardy plant nursery in 
existence. 
Our customers, by learning that an investment in our perennials 
was sure to produce liberal dividends in extra profits, have contrib¬ 
uted to our organization the prestige which we now enjoy. 
With this, the Twentieth Spring Edition of our wholesale hardy 
plant catalog, we seek to accomplish a dual purpose. To our cus¬ 
tomers, we wish to express our thanks for your past consideration, 
and we look forward to a long and extended period of business re¬ 
lations with you. To you who will be with us for the first time, we 
sincerely invite your patronage, and we earnestly look forward to 
being your source of supply in the future. To both we pledge the 
same consistency which has characterized our operation in the 
past—a Joseph F. Martin Co. customer shall be a well served and a 
well satisfied customer. 
Gratefully, 
