Niles, Illinois 
September 20, 1939 
The Azaleas I have been buying from you last year 
were the best I’ve ever had and I’ve made money on them. 
Petoskey, Michigan 
January 30, 1940 
The Azaleas you shipped me last year were very 
fine, every one blossoming out profusely. 
Galveston, Texas 
January 22, 1940 
Sample order of 3 in. Azaleas received in good con¬ 
dition and proved to be the best quality I have found in 
a number of years. 
The heaviest retail demand for Azaleas in bloom 
comes at Christmas, Valentine’s Day, Easter and 
Mothers’ Day. 
But—There is a steady demand all winter and 
spring—in between holidays for plants at a reason¬ 
able price. 
Remember—you can’t sell what you haven’t got 
on display. 
Give us a standing order to ship you a box of 
25 or more Azaleas in mixed sizes and varieties 
every two or three weeks beginning October 1 
through until May. 
Put the plants on the bench and let them come 
into bloom in three to five weeks. No trouble and 
you will make a good profit, besides adding color 
and variety to your stock. The flowers stay sale¬ 
able for a long period. 
Then, order heavier in time to force for each 
holiday. 
Florists are slow in adopting this policy of 
having Azaleas in bloom all through the selling 
season in between holidays. 
If it wasn’t for the heavy holidays sales of 
Azaleas we would just naturally starve to death. 
In spite of the fact that we have been begging 
florists for years to stock Azaleas in bloom AT 
AEL TIMES only 28 of our customers have tried 
it AND NOT ONE OF THE 28 HAS EVER 
QUIT. Each year they write to us in the fall to 
start shipping every 2 weeks. 
Our problem is to induce more florists to wise 
up to the steady income they are DOSING by their 
indifference. 
Chehalis, Washington 
January 18, 1940 
Some time ago we ordered SO of your Coral Bell 
Azaleas to be used for forcing and we want to tell you 
they turned out perfect. 
Columbiana, Ohio 
We used about 600 last year. The plants were fine and 
you sure had them timed right for holidays. We made 
money on your Azaleas last two years. 
Think About This 
We draw your attention to the value of our 3 and 
4 inch pot Azaleas for growing on into heavy 5 and 6 
inch pot size Azaleas. They will make it in one season 
at a good profit to you. 
_ If you want our 3 and 4 inch pot Azaleas for growing 
on instead of for forcing tell us so in ordering and we can 
often give you a grade of plant with less flower buds but 
heavier growth. 
Our Winter Storage and Forcing Layout 
All our Azaleas for forcing or to be sold for forcing 
during the winter months and for Easter are wintered in 
sunny, well ventilated houses at a night temperature 
of 38-40 degrees, the temperature being maintained by 
electrically controlled thermostats. 
Stocks of certain varieties intended for Mothers’ Day 
are wintered in deep cold pits protected by sash and 
straw mats. 
It costs real money to winter forcing stock in this 
way, but it is the only way to insure perfect plants with 
all the late-maturing top buds unblasted. You cannot be 
sure of perfect buds if you buy your forcing Azaleas from 
a grower who does not house his saleable stock during 
the winter. He may sell cheaper but three years out of 
four the late-maturing buds will be blasted. 
Packing and Shipping 
We have standardized our packing and can therefore 
ship all orders promptly. It is very, very seldom that all 
orders are not shipped on the same day as received. We 
guarantee quick service and no irritating delays. 
When we receive your order the plants are knocked 
out of the pots and each plant is wrapped separately in 
paper; and the plants are then packed in corrugated, fibre- 
board boxes of light weight but very strong construction. 
As an added precaution each box is lined with heavy 
waxed butcher’s water-proof paper. 
These boxes weigh only 20% as much as a wooden 
box of equal size, and, inasmuch as there are no nails 
and wooden cleats to fight, you can unpack the shipment 
in a jiffy. 
Aside from saving in express charges and ease in 
unpacking, these fibre-board cartons are vastly superior 
to wooden boxes lined with paper when it comes to winter 
shipments during bitter weather. They are practically 
air tight and they certainly get the plants to you with 
the buds unharmed. 
We have been packing Forcing Azaleas for many 
years and guarantee to get the plants to you in first- 
class condition at the lowest possible express charges. 
These plants travel by express at the second-class rate. 
We are never keen about shipping Forcing Azaleas 
by freight and will positively not do so during the winter 
months or when buds are showing color. 
Here are the weights of each plant size when packed: 
3 inch pot averages 8 oz. 
4 inch pot averages 1 to 1 % lb. 
5 inch pot averages 1^4 lbs. 
6 inch pot averages 2^ lbs. 
Visitors welcome, but we will be decidedly 
more pleased to see you if you will come during 
business hours and lay off us on nights, Saturday 
afternoons and Sundays. 
