'LONGVIEW* HOBT. O. RUBEL. JB CM/CLUASPECIALIST CEHCHTON, ALA. 
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For nearly a century and a half, this 
Camellia has remained the “SILK 
HAT” of winter floral beauty, and 
even today, ALBA PLENA flowers 
command $6.00 to $18.00 a dozen on 
the wholesale flower markets. Is it 
any wonder well budded plants com¬ 
mand premium prices? 
Chandler & Booth’s Monograph on 
Camellias published 1831, says: 
“It is one of the varieties most 
esteemed in China as well as in 
England.” 
The editor of the American Garden¬ 
er’s Magazine, February, 1835, issue, 
wrote after visiting the estate of J. P. 
Cushing, Esq., at Watertown, Mass.: 
“We cannot in language do justice 
to the delicacy and loveliness of its 
snow-hued blossoms. The Red varieties 
may dazzle — the variegated excite 
astonishment—the Blush gratify our 
admiration—but the old double white 
(ALBA PLENA) alone maintains its 
richness and attraction, when all other 
varieties now existing shall become 
extinct.” 
At Whetstone, England, J. Sweet & 
Son, Ltd., own a 21V 2 foot ALBA 
PLENA, now 100 years old. Ten years 
ago it produced 42,000 blooms in one 
season, and on Easterday of that year 
they picked 720 blooms. 
ALBA PLENA 
jOot 6 
ALBA PLENA was brought from 
China to England 148 years ago, by 
Capt. Connor of the Clipper Ship 
Carnatic East Indiaman. 
Two years ago, we supplied a 15 foot ALBA PLENA to a South 
Carolina party, which brought $1,000.00. 
In years past, we have always been able to dispose of our ALBA 
PLENA Camellias to the florist trade as soon as we could determine the 
number of available flower buds. 
For 1940-41 season, all budded plants have been sold. We offer 
healthy, bushy stock, that should produce a good crop of flowers next 
season. 
Except for the orchid, no other flower is so utterly artificial as an 
ALBA PLENA blossom. You have only to look at these waxen, glassy 
blossoms to know, or rather to imagine, that they are fabricated by man 
and not the product of nature. The most seemingly perfect rose, when 
examined carefully, has its faults, but an ALBA PLENA flower comes 
out of its cocoon like a die out of a stamping machine, and defies all 
criticism, either technical or esthetic. The geometrical formality . . . 
character of balance . .. and poise of this Camellia marks it as a glinting 
jewel ... a symphony of beauty and symmetery. 
ALBA PLENA flowers reach an ultimate of 41/2 inches in diameter 
under greenhouse culture, blooming as early as September, and continu¬ 
ing to April and May, if one can manage to keep the plant “COOL” 
during the winter months. 
New Orleans, La. Oct. 26-1939 
The express-man arrived this morning 
with a "LONGVIEW” ALBA PLENA. As 
a symbol of perfection, was that perfectly 
exquisite flower which came thru perfectly. 
E. R. B. 
Greenville, S. C. Nov. 26-1940 
The Alba Plena Camellias afford a 
tremendous amount of pleasure, ordered 
from you last fall. X. 
Macon, Ga. March 1-1938 
Last year we received some ALBA PLENA 
Camellias from you. These plants have done 
so well, we would like to get an immediate 
shipment of some more. I. N, 
"I have a weakness. I am unluckily 
devoted to beauty.” —Chinese proverb. 
Annapolis, Md. Aug. 30-1936 
Both Camellias arrived in excellent 
condition and are splendid plants. My ALBA 
PLENA has been a source of great pleasure 
to us and blooms very well as a house 
plant. Mrs. J. C. R. 
New Orleans, La. Feb. 22-1938 
The Camellias I have from you are doing 
beautifully, especially the ALBA PLENA 
which excels anything seen here. Dr. R.F.S. 
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