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LOOKING AHEAD . . . 
with the Joseph F. Martin Co. 
FIRST .... 
The cautious man, before he steps ahead, will take time to look behind him, to evaluate the path 
over which he has traveled, and to appreciate those of his fellows who have assisted him on his way. 
With this new fall catalogue, we at the Joseph F. Martm Co., look back upon the twenty years that are 
behind us, and from volumes of satisfying recollections are able easily to discern those factors which 
have brought us so far in the horticultural world. 
Faithful adherence to strict policies of ready and courteous service, and the ability to produce a per¬ 
ennial that is unexcelled anywhere, have gained for us the prestige that has propelled our enterprise 
to the point where we are recognized as one of America's foremost wholesale hardy plant nurseries. 
But paramount in importance, we realize that we owe our every advance and progression to those who 
have been our customers in the past. There is not a finer group of people anywhere than those with 
whom we have been privileged to associate and to them we tender our most sincere appreciation. 
THEN .... 
And now, with a score of years behind us, we look forward to another period of service with the same 
youthful vigor and willingness to work that has characterized our entire organization since its incep¬ 
tion. 
To those of you whom we will be privileged to meet this fall, we extend our heartiest invitation to 
become one of us—remembering that the Joseph F. Martin Co. is not bounded by the lines that de¬ 
fine its acreage but only by the customers that it serves. 
With our friends and those that we shall know in the future, we look ahead to the new and greater 
era on the horticultural horizons ahead. Let's advance together—• 
THE JOSEPH F. MARTIN CO. 
PAINESVILLE, OHIO 
