New Bachelor Button 
JllhiltfkA #2Am Compact plants, about 12 
VIdll inches high, literally cov¬ 
ered with vivid double blue flowers. The foli¬ 
age is different from all other Bachelor 
Button or Cornflower, forming a mass of 
bright green, contrasting well with the blue 
flowers. Fine for edgings, borders, rock 
gardens and pots. Also, make lovely bou¬ 
quets when cut, and keep well. Pkt. 10c; 
3 pkts. 25c. 
“Chrysanthemum-Sunflower” 
Rich golden yellow flowers, 6 to 8 inches, 
fully double, that rival gorgeous dahlias in 
size and spendor. Petals beautifully quilled, 
giving the appearance of a glorious chrysan¬ 
themum. The plants, 5 to 7 feet tall, have 
many branches, each branch carrying a gorr 
geous golden flower. Special stock from our 
own plants, re-selected for years. Price for 
Re-Selected Seed. Pkt. 10c; % oz. 40c; oz. 75c. 
Annual I iinina annuals 
MnitUal bUpiflS with long flower spikes 
bearing pea-shaped flowers. Do well in par¬ 
tial shade. Do not confuse these with the 
larger, perennial Russell Lupins. Dark Blue, 
Bose, and Mined colors. Pkt. 10c, 3 pkts. 
for 25c. 
What! No “Kolored Kiver”? 
Bo, we didn't forget to provide a real cata¬ 
logue cover for this booklet. 
years we sent out a 64 page catalogue 
like this and everybody seemed happy about 
the whole thing. Orders were plentiful and 
profltable. Well, relatively speaking. It does 
not take much profit to satisfy us. 
Came the great color wave. A glorious wave, 
too. And it’s going to wave for a long, long 
ume, bigger and brighter as time goes on. 
We are for it. With reservations. We are 
for it, if some one else pays the color bills. 
Theoretically, however, nobody needs to pay 
the color bills. Colors produce more business, 
so that the extra orders and extra profits pay 
the extra cost of colors. Halp! Halp! Where 
am I? 
Pm not arguing for or against colors. 
But assuming that “colors or no colors’’ you 
will order about as usual, we have lowered 
many prices, right in the face of higher oper¬ 
ating costs and higher prices in general. We 
feel that the saving in our “Kolorless Kiver’’ 
will give us the breaks. But if have guessed 
wrong—well, that would be just too bad—or 
bad for two—Ev and me. 
One thing I do know. All the colors in the 
world could not make the seeds we send you 
one bit better. I do know also that the quality 
of our stocks are far above the average. Not 
the only super good seeds, but right up at the 
top with best obtainable. 
You’ve probably heard that joke. “An op¬ 
timist is a guy who thinks he can grow flow¬ 
ers or vegetables like the pictures in the 
catalogues.” I might add, and like some of the 
descriptions in catalogues, mine included. We 
just naturally talk about how fine these things 
can be, and are, grown under very favorable 
conditions. If this be treason—shucks, you 
knew this all the time! 
Substitutes for colors. Many customers keep 
our catalogues for years, not because our 
catalogue would win in a beauty contest, but 
because we give a good many helpful hints 
about gardening. And, as you may have 
noticed, we run in some talks that have little 
or nothing to do with making gardens or 
money, 
Ev and I believe in helping you to cultivate 
a few smiles as well as your garden. Maybe, 
though, I ought to label some of my jokes. 
Getting back to “Kolored Kivers”. Even if 
I wasn’t sold on color work, who am I to say 
one word against this work? Many of our 
customers are printers and engravers. They 
must eat. As I have tried to make clear, my 
blessing goes with good color work. Can I 
help it if we crave to be different once in a 
while, for a change? 
The cost of color work decreases as quantity 
of catalogues increases. And vice versa. Some 
firms print a million or more catalogues a 
year. Our edition much less. So maybe we 
better let you use your imagination after 
reading descriptions. 
“Gone With the Wind”? 
What “luck” did you have germinating our 
Morning Glory seed last season? We found 
some kinds rather slow and difficult to ger¬ 
minate—until we got on to some “first aids”. 
About the middle of spring season we had 
some special suggestions printed and sent 
them with the Morning Glory orders. 
Bow if you failed to make yours grow —if 
your investment with us for Morning Glory 
seed is “Gone With the Wind”, let us know 
and we will send you some more, no charge. 
Special directions will be sent this season 
with all Morning Glory orders. 
We can not and do not, offer to replace seeds 
as a rule, that for reasons beyond our control 
may not grow. This offer applies to Morning 
Glories only, though at tinYtes if you do have 
unusually bad luck with other seeds we may 
replace at half price, to help out. 
• 23 
